Rascasse Audience Intelligence

Sustainable packaging Audience in United States

A data profile of the people who buy, follow and care about Sustainable packaging in United States — modelled from more than twelve digital signal sources. Sustainable packaging has an estimated audience of 533,327 people in United States.

#17among E-Commerce in United States#11134among Topic in United States#500in Shopping

The average Sustainable packaging fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Meijer, Publix, Sustainable clothing, with strongest over-indexing on Meijer (9.4× the country average).

Demographically, the Sustainable packaging audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable packaging fan in United States is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Meijer.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable packaging profile in United States.

Audience size
533K
in United States
Gender
71.1%♀
28.9% male
Age
35.2
average years
Country rank
#35280
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable packaging fans

71.1% are female, 28.9% are male, average age 35.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Sustainable packaging audience in United States
MetricValue
Female71.1%
Male28.9%
Average age35.2
Estimated audience size533,327
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Sustainable packaging audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Sustainable packaging audience comes from United States.

Worldwide audience distribution share by country for Sustainable packaging
CountryShare
United Kingdom21.1%
United States14.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable packaging audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable packaging fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.65×
02Georgia~20K1.45×
03South Dakota~2K1.35×
04Washington, District of Columbia~2K1.22×
05Alaska~1K1.20×
06Vermont~1K1.18×
07California~60K1.10×
08North Dakota~1K1.10×
09Illinois~20K1.08×
10Idaho~3K1.07×
11Hawaii~2K1.07×
12Rhode Island~2K1.07×
13Massachusetts~10K1.06×
14Louisiana~7K1.06×
15Montana~2K1.06×
16Maine~2K1.03×
17Oregon~6K1.02×
18Delaware~1K1.02×
19Arkansas~4K1.00×
20New Jersey~10K0.99×
21Wisconsin~8K0.99×
22Washington~10K0.98×
23West Virginia~2K0.98×
24New Hampshire~2K0.98×
25Kansas~4K0.97×
26Michigan~10K0.96×
27Colorado~8K0.96×
28Ohio~20K0.95×
29Nebraska~3K0.95×
30Mississippi~4K0.94×
31New Mexico~3K0.94×
32Indiana~9K0.93×
33Connecticut~5K0.93×
34South Carolina~7K0.90×
35Minnesota~7K0.90×
36Utah~4K0.90×
37Iowa~4K0.90×
38Kentucky~6K0.89×
39Nevada~5K0.89×
40Texas~40K0.88×
41Virginia~10K0.88×
42Oklahoma~5K0.88×
43Alabama~6K0.87×
44Tennessee~9K0.85×
45Missouri~7K0.85×
46Maryland~8K0.84×
47Pennsylvania~10K0.82×
48North Carolina~10K0.82×
49Arizona~9K0.80×
50Florida~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Sustainable packaging, United States
0.72×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable packaging audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable packaging audience
#·InterestCategoryAffinity×
01Michael PollanLiterature31.58×
02REN SkincareBeauty & Wellness30.13×
03Sustainable clothingFashion & Accessoires16.55×
04Sustainable designBusiness & Career10.72×
05Sustainable productsPolitics & Society9.47×
06MeijerShopping9.40×
07PublixShopping5.15×
08KrogerFood & Beverages3.19×
09Sam's ClubShopping3.05×
10CostcoShopping2.54×
11ChristmasKids & Family2.29×
12GiftShopping2.16×
13ChildKids & Family2.15×
14HappinessHealth2.10×
15CouponsShopping2.04×
16WomanKids & Family2.00×
17EducationBusiness & Career1.95×
18BeveragesFood & Beverages1.74×
19Food and drinkFood & Beverages1.60×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable packaging audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable packaging audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.60×
Design AffinityPREMIUM1.31×
IndulgenceJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable packaging audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.84×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable packaging have in United States?

Sustainable packaging has an estimated audience of 533,327 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sustainable packaging fans?

71.1% of Sustainable packaging fans are female, 28.9% are male, with an average age of 35.2 years.

03

Which brands do Sustainable packaging fans like most?

Sustainable packaging fans show strongest brand affinity for Meijer (9.4×), Publix (5.15×), and Sustainable clothing (16.55×) over the country average.

04

Where do Sustainable packaging fans live in United States?

Sustainable packaging fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable packaging fans also like?

Beyond Sustainable packaging itself, the audience over-indexes on Publix (5.15×), Sustainable clothing (16.55×), Sustainable products (9.47×), and Sustainable design (10.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Sustainable packaging audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable packaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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