Sustainable packaging Audience in United States

Sustainable packaging logo

Sustainable packaging has an estimated audience of 533,327 people in United States. 71.1% are female, 28.9% are male, average age 35.2. Top regions: California, New York, Texas. Top brand affinities: Meijer, Publix, Sustainable clothing, Sustainable products, Sustainable design.

The average Sustainable packaging fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Meijer, Publix, Sustainable clothing, with strongest over-indexing on Meijer (9.4× the country average). Demographically, the Sustainable packaging audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Sustainable packaging fans

Demographic split for Sustainable packaging audience in United States
MetricValue
Female71.1%
Male28.9%
Average age35.2
Estimated audience size533,327

Audience persona

The typical Sustainable packaging fan in United States is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Meijer.

Top regions in United States

Top regions ranked by reach for Sustainable packaging in United States
RegionReachAffinity
California73,3791.25×
New York64,0772.15×
Texas29,0050.63×
Florida25,2390.7×
Illinois20,5321.16×
Ohio16,2670.99×
New Jersey15,2911.13×
Georgia14,7850.9×
Massachusetts13,5521.29×
Pennsylvania13,1940.73×
Virginia11,9500.92×
Washington11,3391.06×
North Carolina11,2590.7×
Michigan10,6910.77×
Indiana8,6970.89×
Colorado8,3460.99×
Oregon7,2891.19×
Tennessee7,2280.68×
Wisconsin6,8810.86×
South Carolina6,4760.81×
Minnesota6,2870.82×
Maryland6,1600.67×
Arizona5,8730.54×
Missouri5,6150.65×
Kentucky4,3970.66×
Connecticut4,3120.81×
Idaho3,9201.47×
Alabama3,8860.52×
Louisiana3,7770.55×
Nevada3,5440.69×
Kansas3,4100.81×
Utah3,3330.7×
Hawaii3,2571.42×
Mississippi3,1300.71×
Arkansas2,9790.68×
Oklahoma2,7200.46×
Iowa2,4280.55×
Rhode Island2,3501.38×
West Virginia2,2150.89×
Alaska2,2101.94×
Washington, District of Columbia2,0891.3×
Montana1,9271.3×
New Mexico1,9260.72×
Maine1,9081×
South Dakota1,9021.54×
North Dakota1,8521.69×
New Hampshire1,8250.87×
Wyoming1,7922.27×
Nebraska1,7870.67×
Vermont1,7331.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable packaging audience
BrandAffinityCategory
Meijer9.4×Shopping
Publix5.15×Shopping
Sustainable clothing16.55×Fashion & Accessoires
Sustainable products9.47×Politics & Society
Sustainable design10.72×Business & Career
Child2.15×Kids & Family
Kroger3.19×Food & Beverages
Food and drink1.6×Food & Beverages
Costco2.54×Shopping
Gift2.16×Shopping
Happiness2.1×Health
Fitness and wellness1.57×Sports
Education1.95×Business & Career
Woman2×Kids & Family
Beverages1.74×Food & Beverages
Party City6.98×Kids & Family
Christmas2.29×Kids & Family
Coupons2.04×Shopping
Jejudo7.56×Travel & Leisure
Michael Pollan31.58×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable packaging audience
TraitClusterScore
SustainabilityBALANCE16.27
Urban LifestyleOPEN5.27
Sports ActivityPOWER1.87
Luxury OrientationPREMIUM1.85
TravellingTHRILL1.64
Design AffinityPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Sustainable packaging
CountryShare
United Kingdom21.1%
United States14.6%
Germany6.1%

See Sustainable packaging audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Sustainable packaging have in United States?

Sustainable packaging has an estimated audience of 533,327 people in United States, concentrated in California and New York.

What is the gender split and age of Sustainable packaging fans?

71.1% of Sustainable packaging fans are female, 28.9% are male, with an average age of 35.2 years.

Which brands do Sustainable packaging fans like most?

Sustainable packaging fans show strongest brand affinity for Meijer (9.4×), Publix (5.15×), and Sustainable clothing (16.55×) over the country average.

Where do Sustainable packaging fans live in United States?

Sustainable packaging fans in United States are most concentrated in California (reach 73,379), New York (reach 64,077), and Texas (reach 29,005). These three regions account for the largest share of the active audience.

What other brands do Sustainable packaging fans also like?

Beyond Sustainable packaging itself, the audience over-indexes on Publix (5.15×), Sustainable clothing (16.55×), Sustainable products (9.47×), and Sustainable design (10.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable packaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.