Rascasse Audience Intelligence

Michael Pollan Audience in United States

A data profile of the people who buy, follow and care about Michael Pollan in United States — modelled from more than twelve digital signal sources. Michael Pollan has an estimated audience of 364,841 people in United States.

#167among Author in United States#10842among Person in United States#1103in Literature

The average Michael Pollan fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Persil, Cooking, Edible Arrangements, with strongest over-indexing on Persil (50.08× the country average).

Demographically, the Michael Pollan audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Pollan fan in United States is more female, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Persil.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Pollan profile in United States.

Audience size
365K
in United States
Gender
69.4%♀
30.6% male
Age
38.8
average years
Country rank
#43636
Person in United States
Fig. 01

Search interest · 12-month trend

+139%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Pollan fans

69.4% are female, 30.6% are male, average age 38.8.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Michael Pollan audience in United States
MetricValue
Female69.4%
Male30.6%
Average age38.8
Estimated audience size364,841
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Michael Pollan audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Michael Pollan audience comes from United States.

Worldwide audience distribution share by country for Michael Pollan
CountryShare
United States70.6%
United Kingdom4.6%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Pollan audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Pollan fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.81×
02Oregon~8K2.13×
03Washington, District of Columbia~2K1.75×
04Massachusetts~10K1.72×
05Maine~2K1.65×
06Washington~10K1.58×
07Colorado~7K1.52×
08California~50K1.39×
09New York~20K1.39×
10Connecticut~4K1.34×
11Montana~1K1.32×
12New Hampshire~2K1.28×
13Rhode Island~1K1.17×
14Alaska<1K1.16×
15Minnesota~5K1.15×
16Utah~3K1.15×
17New Mexico~2K1.13×
18Hawaii~1K1.13×
19Idaho~2K1.05×
20Wisconsin~5K1.00×
21Pennsylvania~10K0.96×
22Illinois~10K0.95×
23Maryland~5K0.93×
24North Carolina~8K0.91×
25Virginia~6K0.86×
26Michigan~7K0.83×
27New Jersey~6K0.81×
28Nebraska~1K0.81×
29South Dakota<1K0.81×
30North Dakota<1K0.81×
31Delaware<1K0.80×
32Arizona~5K0.79×
33Missouri~4K0.79×
34Iowa~2K0.78×
35Kentucky~3K0.77×
36Ohio~7K0.76×
37Kansas~2K0.74×
38Tennessee~4K0.73×
39West Virginia~1K0.73×
40Indiana~4K0.70×
41Louisiana~3K0.70×
42Arkansas~2K0.70×
43Nevada~2K0.66×
44Oklahoma~2K0.65×
45Mississippi~2K0.65×
46South Carolina~3K0.62×
47Georgia~6K0.61×
48Alabama~2K0.57×
49Florida~10K0.55×
50Texas~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Michael Pollan, United States
0.54×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Pollan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Pollan audience
#·InterestCategoryAffinity×
01PersilHome & Garden50.08×
02Sustainable packagingShopping31.58×
03Edible ArrangementsFood & Beverages11.60×
04Diabetes mellitus type 2 awarenessHealth7.46×
05Book discussion clubLiterature6.68×
06Simple livingPolitics & Society6.46×
07CitibankBusiness & Career5.55×
08Robert RedfordMovies & TV4.89×
09Renewable energyBusiness & Career4.65×
10Nonprofit organizationPolitics & Society2.78×
11EnergyHome & Garden2.70×
12CNNMovies & TV2.64×
13CookingFood & Beverages2.53×
14Donald TrumpPolitics & Society2.49×
15MedicineBusiness & Career2.47×
16Health careBusiness & Career2.38×
17Home improvementHome & Garden2.30×
18RecipesFood & Beverages2.30×
19XInternet & Social Media2.19×
20Alcoholic beveragesFood & Beverages2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Pollan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Pollan audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.60×
IndulgenceJOY2.27×
PatriotismCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Pollan audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.92×
Risk AppetiteTHRILL0.97×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Pollan have in United States?

Michael Pollan has an estimated audience of 364,841 people in United States, concentrated in California and New York.

02

What is the gender split and age of Michael Pollan fans?

69.4% of Michael Pollan fans are female, 30.6% are male, with an average age of 38.8 years.

03

Which brands do Michael Pollan fans like most?

Michael Pollan fans show strongest brand affinity for Persil (50.08×), Cooking (2.53×), and Edible Arrangements (11.6×) over the country average.

04

Where do Michael Pollan fans live in United States?

Michael Pollan fans in United States are most concentrated in California (reach ~50K), New York (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Pollan fans also like?

Beyond Michael Pollan itself, the audience over-indexes on Cooking (2.53×), Edible Arrangements (11.6×), Donald Trump (2.49×), and Diabetes mellitus type 2 awareness (7.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Pollan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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