Rascasse Audience Intelligence

Cyber Monday Deals Audience in United States

A data profile of the people who buy, follow and care about Cyber Monday Deals in United States — modelled from more than twelve digital signal sources. Cyber Monday Deals has an estimated audience of 535,513 people in United States.

#16among E-Commerce in United States#11119among Topic in United States#496in Shopping

The average Cyber Monday Deals fan in United States is 28.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ronaldinho, 7-Eleven, Anthony Joshua, with strongest over-indexing on Ronaldinho (20× the country average).

Demographically, the Cyber Monday Deals audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cyber Monday Deals fan in United States is more female, around 28.4 years old, with strong Patriotism tendencies and a notable affinity for Ronaldinho.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cyber Monday Deals profile in United States.

Audience size
536K
in United States
Gender
70.5%♀
29.5% male
Age
28.4
average years
Country rank
#35197
Topic in United States
Fig. 01

Search interest · 12-month trend

+4619%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cyber Monday Deals fans

70.5% are female, 29.5% are male, average age 28.4.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Cyber Monday Deals audience in United States
MetricValue
Female70.5%
Male29.5%
Average age28.4
Estimated audience size535,513
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Cyber Monday Deals audience in United States
Age bracketShare%
16-1951%
20-2921%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Cyber Monday Deals audience comes from United States.

Worldwide audience distribution share by country for Cyber Monday Deals
CountryShare
United States50.8%
Brazil10.5%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cyber Monday Deals audience in United States is strongest.

Fig. 05

Top regions by affinity

Cyber Monday Deals fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~9K1.36×
02Mississippi~6K1.35×
03West Virginia~3K1.33×
04Alabama~9K1.21×
05Iowa~5K1.21×
06Tennessee~10K1.20×
07Arkansas~5K1.20×
08Indiana~10K1.19×
09Wyoming<1K1.18×
10Missouri~10K1.16×
11Louisiana~8K1.16×
12Colorado~10K1.14×
13Georgia~20K1.13×
14Kansas~5K1.10×
15South Dakota~1K1.09×
16North Dakota~1K1.09×
17South Carolina~9K1.08×
18Oklahoma~6K1.08×
19Minnesota~8K1.05×
20Nebraska~3K1.05×
21North Carolina~20K1.03×
22Ohio~20K1.02×
23Texas~50K1.01×
24Illinois~20K1.00×
25Arizona~10K1.00×
26New Mexico~3K0.99×
27Idaho~3K0.99×
28Michigan~10K0.98×
29Virginia~10K0.96×
30Wisconsin~8K0.95×
31Maine~2K0.94×
32Florida~30K0.93×
33Montana~1K0.93×
34Pennsylvania~20K0.92×
35Connecticut~5K0.92×
36California~50K0.90×
37Oregon~5K0.89×
38New Hampshire~2K0.89×
39New York~30K0.88×
40New Jersey~10K0.88×
41Massachusetts~9K0.88×
42Hawaii~2K0.88×
43Delaware~1K0.88×
44Rhode Island~1K0.87×
45Utah~4K0.85×
46Alaska<1K0.81×
47Maryland~7K0.77×
48Washington~8K0.74×
49Nevada~4K0.74×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Cyber Monday Deals, United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cyber Monday Deals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cyber Monday Deals audience
#·InterestCategoryAffinity×
01RonaldinhoSports20.00×
02Pep GuardiolaSports20.00×
03Sport Club Corinthians PaulistaSports20.00×
04Robert LewandowskiSports20.00×
05Sociedade Esportiva PalmeirasSports18.91×
06FC Schalke 04Sports18.42×
07Fluminense FCSports18.08×
08Kevin De BruyneSports17.79×
09São Paulo FCSports17.62×
10La Gazzetta dello SportSports16.83×
11CougarKids & Family14.45×
12El Corte InglésShopping12.69×
13Anthony JoshuaSports8.95×
14BB creamBeauty & Wellness6.50×
15Rick and MortyMovies & TV4.49×
167-ElevenShopping4.02×
17Bath and BodyworksShopping3.77×
18Hair ExtensionsBeauty & Wellness3.70×
19ClothingFashion & Accessoires1.70×
20Consumer electronicsTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cyber Monday Deals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cyber Monday Deals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Luxury OrientationPREMIUM1.81×
IndulgenceJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cyber Monday Deals audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.96×
IndividualismJOY1.00×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cyber Monday Deals have in United States?

Cyber Monday Deals has an estimated audience of 535,513 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cyber Monday Deals fans?

70.5% of Cyber Monday Deals fans are female, 29.5% are male, with an average age of 28.4 years.

03

Which brands do Cyber Monday Deals fans like most?

Cyber Monday Deals fans show strongest brand affinity for Ronaldinho (20×), 7-Eleven (4.02×), and Anthony Joshua (8.95×) over the country average.

04

Where do Cyber Monday Deals fans live in United States?

Cyber Monday Deals fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cyber Monday Deals fans also like?

Beyond Cyber Monday Deals itself, the audience over-indexes on 7-Eleven (4.02×), Anthony Joshua (8.95×), Cougar (14.45×), and Clothing (1.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cyber Monday Deals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cyber Monday Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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