Cyber Monday Deals Audience in United States

Cyber Monday Deals logo

Cyber Monday Deals has an estimated audience of 535,513 people in United States. 70.5% are female, 29.5% are male, average age 28.4. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Stamp collecting, UK garage, Iowa Hawkeyes, Buying and Selling Real Estate.

The average Cyber Monday Deals fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Stamp collecting, UK garage, with strongest over-indexing on Progressive rock (14.62× the country average). Demographically, the Cyber Monday Deals audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Cyber Monday Deals fans

Demographic split for Cyber Monday Deals audience in United States
MetricValue
Female70.5%
Male29.5%
Average age28.4
Estimated audience size535,513

Audience persona

The typical Cyber Monday Deals fan in United States is more female, around 28.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Cyber Monday Deals in United States
RegionReachAffinity
California52,2720.89×
Texas49,9631.09×
Florida32,1500.89×
New York27,5990.92×
Georgia20,5611.25×
Illinois19,3541.08×
Pennsylvania17,0670.95×
North Carolina16,9811.05×
Ohio16,9371.03×
Michigan13,7750.98×
Virginia13,2241.01×
Tennessee13,2021.23×
New Jersey12,5340.92×
Indiana12,2171.25×
Arizona10,7650.98×
Missouri10,1111.17×
Massachusetts9,9300.94×
Kentucky9,5841.43×
Alabama9,2481.24×
South Carolina8,8021.09×
Minnesota8,5331.11×
Louisiana8,1521.18×
Washington7,9570.74×
Colorado7,8940.94×
Wisconsin7,8270.97×
Maryland6,8870.75×
Oklahoma6,5101.09×
Mississippi6,1231.39×
Oregon5,7520.94×
Arkansas5,4431.23×
Iowa5,4181.23×
Connecticut4,7670.89×
Kansas4,6931.11×
Utah3,9750.83×
West Virginia3,3681.35×
Nevada3,3250.64×
Nebraska2,6060.97×
New Mexico2,5910.96×
Idaho2,4360.91×
Hawaii1,9150.83×
Maine1,7900.93×
New Hampshire1,7870.85×
Rhode Island1,4030.82×
Montana1,3050.88×
South Dakota1,2871.04×
Delaware1,2550.85×
Washington, District of Columbia1,1190.7×
North Dakota1,0340.94×
Wyoming9161.15×
Alaska8050.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cyber Monday Deals audience
BrandAffinityCategory
Progressive rock14.62×Music & Radio
Stamp collecting15.08×Home & Garden
UK garage16.03×Music & Radio
Iowa Hawkeyes20×Sports
Buying and Selling Real Estate15.43×Home & Garden
Product design3.85×Business & Career
Hebe12.18×Home & Garden
Historic site7.88×Arts & Culture
Pro-Ject7.3×Music & Radio
Emperor Entertainment Group20×Business & Career
Home equity3.19×Home & Garden
Dental hygienist9.47×Health
Isometric exercise11.31×Sports
Bank account3.17×Business & Career
Combat sport1.92×Sports
Joshua Jackson5.21×Movies & TV
9NEWS (KUSA)5.39×Movies & TV
Laneige5.99×Beauty & Wellness
Yoga Journal18.89×Sports
Vocal harmony4.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cyber Monday Deals audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
LGBTQ+ IdentityOPEN1.5
Early Adopter MentalityPOWER1.34
Pet OwnershipJOY1.29
Quality AwarenessPREMIUM1.29
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Cyber Monday Deals
CountryShare
United States50.9%
Brazil10.5%
Canada6.5%

See Cyber Monday Deals audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Cyber Monday Deals have in United States?

Cyber Monday Deals has an estimated audience of 535,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Cyber Monday Deals fans?

70.5% of Cyber Monday Deals fans are female, 29.5% are male, with an average age of 28.4 years.

Which brands do Cyber Monday Deals fans like most?

Cyber Monday Deals fans show strongest brand affinity for Progressive rock (14.62×), Stamp collecting (15.08×), and UK garage (16.03×) over the country average.

Where do Cyber Monday Deals fans live in United States?

Cyber Monday Deals fans in United States are most concentrated in California (reach 52,272), Texas (reach 49,963), and Florida (reach 32,150). These three regions account for the largest share of the active audience.

What other brands do Cyber Monday Deals fans also like?

Beyond Cyber Monday Deals itself, the audience over-indexes on Stamp collecting (15.08×), UK garage (16.03×), Iowa Hawkeyes (20×), and Buying and Selling Real Estate (15.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cyber Monday Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.