A data profile of the people who buy, follow and care about Salling (department store) in Denmark — modelled from more than twelve digital signal sources. Salling (department store) has an estimated audience of 820,203 people in Denmark.
Salling (department store) has an estimated audience of 820,203 people in Denmark. 74.1% are female, 25.9% are male, average age 41.6. Top brand affinities: Lidl, McDonald's, Supermarket, Discount stores, Department store.
Top brand affinities include Lidl, McDonald's, Supermarket, with strongest over-indexing on Lidl (1.51× the country average).
Demographically, the Salling (department store) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Salling (department store) fan in Denmark is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Salling (department store) profile in Denmark.
74.1% are female, 25.9% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 41.6 |
| Estimated audience size | 820,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Salling (department store) audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 96.3% |
| Germany | 0.9% |
| United States | 0.5% |
The strongest cross-interests of the Salling (department store) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Department store | Shopping | 2.44× | ||
| 02 | Discount stores | Shopping | 2.00× | ||
| 03 | Supermarket | Shopping | 1.96× | ||
| 04 | Cappuccino | Food & Beverages | 1.78× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.75× | ||
| 06 | Child care | Kids & Family | 1.72× | ||
| 07 | Zoo | Kids & Family | 1.68× | ||
| 08 | FlixBus | Cars & Mobility | 1.66× | ||
| 09 | Children's literature | Literature | 1.66× | ||
| 10 | Levi Strauss & Co. | Fashion & Accessoires | 1.65× | ||
| 11 | Theme parks | Travel & Leisure | 1.59× | ||
| 12 | Espresso | Food & Beverages | 1.59× | ||
| 13 | Christmas market | Food & Beverages | 1.59× | ||
| 14 | Pharmacy | Business & Career | 1.57× | ||
| 15 | Burger King | Food & Beverages | 1.55× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.52× | ||
| 17 | Lidl | Shopping | 1.51× | ||
| 18 | McDonald's | Food & Beverages | 1.50× | ||
| 19 | Nonprofit organization | Politics & Society | 1.50× | ||
| 20 | Plus-size clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.72× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Risk Appetite | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Salling (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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