A data profile of the people who buy, follow and care about Unisport in Denmark — modelled from more than twelve digital signal sources. Unisport has an estimated audience of 717,741 people in Denmark.
Unisport has an estimated audience of 717,741 people in Denmark. 39.9% are female, 60.1% are male, average age 34.7. Top brand affinities: Eredivisie, BT Sport, Drop shipping, Sportswear (activewear), Feyenoord.
Top brand affinities include Eredivisie, BT Sport, Drop shipping, with strongest over-indexing on Eredivisie (16.45× the country average).
Demographically, the Unisport audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Unisport fan in Denmark is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eredivisie.
The key figures that characterise the Unisport profile in Denmark.
39.9% are female, 60.1% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 34.7 |
| Estimated audience size | 717,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 14% | |
| 40-49 | 16% | |
| 50+ | 14% |
The strongest cross-interests of the Unisport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 16.45× | ||
| 02 | Feyenoord | Sports | 10.49× | ||
| 03 | Eintracht Frankfurt | Sports | 8.91× | ||
| 04 | John Williams | Music & Radio | 4.44× | ||
| 05 | Stone Island | Fashion & Accessoires | 3.92× | ||
| 06 | Fandom | Literature | 3.15× | ||
| 07 | BT Sport | Sports | 2.81× | ||
| 08 | Drop shipping | Shopping | 2.14× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 2.09× | ||
| 10 | Nikolaj Coster-Waldau | Movies & TV | 2.07× | ||
| 11 | Twitch | Games | 2.01× | ||
| 12 | TUI | Travel & Leisure | 1.86× | ||
| 13 | Uniqlo | Shopping | 1.83× | ||
| 14 | Intersport | Shopping | 1.81× | ||
| 15 | FC Midtjylland | Sports | 1.74× | ||
| 16 | Hamburger | Food & Beverages | 1.73× | ||
| 17 | Danish Superliga | Sports | 1.64× | ||
| 18 | High school | Business & Career | 1.63× | ||
| 19 | Streetwear | Fashion & Accessoires | 1.60× | ||
| 20 | Steak | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Spirituality | BALANCE | 1.15× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.80× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Unisport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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