A data profile of the people who buy, follow and care about Unisport in Norway — modelled from more than twelve digital signal sources. Unisport has an estimated audience of 607,890 people in Norway.
Unisport has an estimated audience of 607,890 people in Norway. 42.4% are female, 57.6% are male, average age 34.8. Top brand affinities: Biltema, Feyenoord, Drop shipping, FIFA World Cup, KappAhl.
Top brand affinities include Biltema, Feyenoord, Drop shipping, with strongest over-indexing on Biltema (2.16× the country average).
Demographically, the Unisport audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Unisport fan in Norway is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Unisport profile in Norway.
42.4% are female, 57.6% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 34.8 |
| Estimated audience size | 607,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 15% |
The strongest cross-interests of the Unisport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Feyenoord | Sports | 15.36× | ||
| 02 | Air Jordan | Fashion & Accessoires | 6.37× | ||
| 03 | Drop shipping | Shopping | 2.60× | ||
| 04 | Sportswear (activewear) | Fashion & Accessoires | 2.22× | ||
| 05 | Biltema | Business & Career | 2.16× | ||
| 06 | Internet & Social Media | 2.11× | |||
| 07 | Twitch | Games | 2.06× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.98× | ||
| 09 | FIFA World Cup | Sports | 1.85× | ||
| 10 | Swimming pool | Sports | 1.84× | ||
| 11 | Bracelet | Fashion & Accessoires | 1.72× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.67× | ||
| 13 | Ravelry | Internet & Social Media | 1.64× | ||
| 14 | Weaving | Fashion & Accessoires | 1.62× | ||
| 15 | Vegetable | Food & Beverages | 1.58× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 17 | Hobby | Home & Garden | 1.55× | ||
| 18 | Instant messaging | Internet & Social Media | 1.55× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.52× | ||
| 20 | Island | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.35× | |
| Extroversion | THRILL | 1.27× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Unisport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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