Unisport Audience in Germany
Unisport has an estimated audience of 957,238 people in Germany. 52.5% are female, 47.5% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Private Jets, Fábio Silva (fighter), Progressive rock, Gil Ofarim, Snow White (Fables).
The average Unisport fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Private Jets, Fábio Silva (fighter), Progressive rock, with strongest over-indexing on Private Jets (13.44× the country average). Demographically, the Unisport audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Unisport fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.3 |
| Estimated audience size | 957,238 |
Audience persona
The typical Unisport fan in Germany is balanced, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Private Jets.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 252,989 | 1.21× |
| Bayern | 190,117 | 1.24× |
| Baden-Württemberg | 164,573 | 1.27× |
| Niedersachsen | 87,890 | 0.95× |
| Hessen | 82,874 | 1.14× |
| Rheinland-Pfalz | 60,878 | 1.27× |
| Sachsen | 41,576 | 0.89× |
| Berlin | 38,041 | 0.89× |
| Schleswig-Holstein | 31,098 | 0.91× |
| Thüringen | 27,471 | 1.13× |
| Brandenburg | 24,676 | 0.83× |
| Sachsen-Anhalt | 22,488 | 0.91× |
| Hamburg | 20,158 | 0.94× |
| Saarland | 12,043 | 1.03× |
| Mecklenburg-Vorpommern | 9,051 | 0.5× |
| Bremen | 7,209 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Private Jets | 13.44× | Cars & Mobility |
| Fábio Silva (fighter) | 15.13× | Sports |
| Progressive rock | 2.42× | Music & Radio |
| Gil Ofarim | 1.62× | Music & Radio |
| Snow White (Fables) | 1.88× | Literature |
| Graham Greene | 3.08× | Literature |
| Gauri Khan | 6.76× | Movies & TV |
| Google Analytics | 1.65× | Internet & Social Media |
| Bully (2011 film) | 3.82× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.93× | Music & Radio |
| Loincloth | 1.52× | Fashion & Accessoires |
| Stamp collecting | 2.66× | Home & Garden |
| Emperor Entertainment Group | 1.89× | Business & Career |
| Graham Greene (actor) | 1.95× | |
| Carrie (novel) | 2.79× | Literature |
| Lake Iseo | 2.49× | Travel & Leisure |
| Mohamed Salah | 1.71× | Sports |
| Matala, Crete | 4.39× | Travel & Leisure |
| Alaska | 1.58× | Travel & Leisure |
| Gloria | 2.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Sports Activity | POWER | 1.13 |
| Social Media Usage | JOY | 1.02 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.0% |
| France | 12.6% |
| Denmark | 12.1% |
See Unisport audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Unisport have in Germany?
Unisport has an estimated audience of 957,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Unisport fans?
52.5% of Unisport fans are female, 47.5% are male, with an average age of 36.3 years.
Which brands do Unisport fans like most?
Unisport fans show strongest brand affinity for Private Jets (13.44×), Fábio Silva (fighter) (15.13×), and Progressive rock (2.42×) over the country average.
Where do Unisport fans live in Germany?
Unisport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 252,989), Bayern (reach 190,117), and Baden-Württemberg (reach 164,573). These three regions account for the largest share of the active audience.
What other brands do Unisport fans also like?
Beyond Unisport itself, the audience over-indexes on Fábio Silva (fighter) (15.13×), Progressive rock (2.42×), Gil Ofarim (1.62×), and Snow White (Fables) (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unisport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.