Unisport Target Market in Germany
A data profile of the people who buy, follow and care about Unisport in Germany — modelled from more than twelve digital signal sources. Unisport has an estimated audience of 1,053,545 people in Germany.
The average Unisport fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Belgian Pro League, Tipico, Eredivisie, with strongest over-indexing on Belgian Pro League (73.25× the country average).
Demographically, the Unisport audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Unisport fan in Germany is more male, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Belgian Pro League.
At a glance
The key figures that characterise the Unisport profile in Germany.
Search interest · 12-month trend
Customer demographics of Unisport
39.0% are female, 61.0% are male, average age 36.0.
Gender split
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 36.0 |
| Estimated audience size | 1,053,545 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Unisport audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 18.0% |
| Denmark | 12.3% |
| France | 11.9% |
Geography
Where the Unisport audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.29× | |
| 02 | Rheinland-Pfalz | ~60K | 1.29× | |
| 03 | Baden-Württemberg | ~200K | 1.23× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.16× | |
| 05 | Thüringen | ~30K | 1.15× | |
| 06 | Hessen | ~80K | 1.11× | |
| 07 | Saarland | ~10K | 1.07× | |
| 08 | Sachsen-Anhalt | ~20K | 0.96× | |
| 09 | Niedersachsen | ~80K | 0.92× | |
| 10 | Schleswig-Holstein | ~30K | 0.89× | |
| 11 | Sachsen | ~40K | 0.88× | |
| 12 | Bremen | ~7K | 0.88× | |
| 13 | Hamburg | ~20K | 0.87× | |
| 14 | Brandenburg | ~30K | 0.86× | |
| 15 | Berlin | ~30K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Unisport audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Belgian Pro League | Sports | 73.25× | ||
| 02 | Thierry Henry | Sports | 23.77× | ||
| 03 | Eredivisie | Sports | 17.02× | ||
| 04 | S.L. Benfica | Sports | 14.21× | ||
| 05 | Belgium national football team | Sports | 13.47× | ||
| 06 | Ligue 1 | Sports | 5.38× | ||
| 07 | Tipico | Games | 4.89× | ||
| 08 | VfL Bochum | Sports | 4.87× | ||
| 09 | Frauen-Bundesliga | Sports | 4.32× | ||
| 10 | La Liga | Sports | 3.45× | ||
| 11 | RB Leipzig | Sports | 2.92× | ||
| 12 | VfB Stuttgart | Sports | 2.60× | ||
| 13 | Borussia Mönchengladbach | Sports | 2.53× | ||
| 14 | Borussia Dortmund | Sports | 2.03× | ||
| 15 | SV Werder Bremen | Sports | 1.91× | ||
| 16 | Sportschau | Sports | 1.91× | ||
| 17 | Bundesliga | Sports | 1.89× | ||
| 18 | UEFA Champions League | Sports | 1.69× | ||
| 19 | FC Bayern Munich | Sports | 1.60× | ||
| 20 | FIFA World Cup | Sports | 1.55× |
Personality of the Unisport audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.34× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Creativity | OPEN | 0.77× | |
| Sustainability | BALANCE | 0.82× |
Frequently asked questions
Who is Unisport's target market in Germany?
Unisport's target market in Germany covers an estimated 1,053,545 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Unisport customers?
39.0% of the Unisport audience are female, 61.0% are male, with an average age of 36.0 years.
Which brands do Unisport fans like most?
Unisport fans show strongest brand affinity for Belgian Pro League (73.25×), Tipico (4.89×), and Eredivisie (17.02×) over the country average.
Where do Unisport fans live in Germany?
Unisport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Unisport fans also like?
Beyond Unisport itself, the audience over-indexes on Tipico (4.89×), Eredivisie (17.02×), Thierry Henry (23.77×), and S.L. Benfica (14.21×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Unisport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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