A data profile of the people who buy, follow and care about Retro style in Sweden — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 1,464,026 people in Sweden.
Retro style has an estimated audience of 1,464,026 people in Sweden. 72.5% are female, 27.5% are male, average age 43.9. Top brand affinities: Hemnet, Lidl, KappAhl, Gina Tricot, Lindex.
Top brand affinities include Hemnet, Lidl, KappAhl, with strongest over-indexing on Hemnet (1.54× the country average).
Demographically, the Retro style audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Retro style fan in Sweden is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Hemnet.
The key figures that characterise the Retro style profile in Sweden.
72.5% are female, 27.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 43.9 |
| Estimated audience size | 1,464,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Retro style audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
The strongest cross-interests of the Retro style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home decorating ideas | Home & Garden | 2.20× | ||
| 02 | KappAhl | Fashion & Accessoires | 2.18× | ||
| 03 | Handmade | Home & Garden | 2.16× | ||
| 04 | Home Design | Home & Garden | 2.01× | ||
| 05 | Architecture & Interior Design | Home & Garden | 1.90× | ||
| 06 | Home Interiors | Home & Garden | 1.87× | ||
| 07 | Home Interior Design | Home & Garden | 1.75× | ||
| 08 | Architecture & Design | Business & Career | 1.63× | ||
| 09 | Knitting | Home & Garden | 1.62× | ||
| 10 | Danish design | Home & Garden | 1.61× | ||
| 11 | Sellpy | Fashion & Accessoires | 1.60× | ||
| 12 | Sewing | Home & Garden | 1.60× | ||
| 13 | Horse training | Pets & Animals | 1.60× | ||
| 14 | Lidl | Shopping | 1.59× | ||
| 15 | Crochet | Home & Garden | 1.59× | ||
| 16 | Horse breeding | Pets & Animals | 1.56× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.55× | ||
| 18 | Lindex | Fashion & Accessoires | 1.55× | ||
| 19 | Hemnet | Home & Garden | 1.54× | ||
| 20 | JYSK | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.11× | |
| Design Affinity | PREMIUM | 1.55× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.43× | |
| Social Media Usage | JOY | 0.76× | |
| Healthy Lifestyle | BALANCE | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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