A data profile of the people who buy, follow and care about Architecture & Interior Design in Sweden — modelled from more than twelve digital signal sources. Architecture & Interior Design has an estimated audience of 1,166,910 people in Sweden.
Architecture & Interior Design has an estimated audience of 1,166,910 people in Sweden. 71.4% are female, 28.6% are male, average age 42.6. Top brand affinities: Do it yourself (DIY), Sveriges Television, Hemnet, Biltema, JYSK.
Top brand affinities include Do it yourself (DIY), Sveriges Television, Hemnet, with strongest over-indexing on Do it yourself (DIY) (2.89× the country average).
Demographically, the Architecture & Interior Design audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Architecture & Interior Design fan in Sweden is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Architecture & Interior Design profile in Sweden.
71.4% are female, 28.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 42.6 |
| Estimated audience size | 1,166,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Architecture & Interior Design audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 10.7% |
| Italy | 7.9% |
The strongest cross-interests of the Architecture & Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Renovations | Home & Garden | 4.02× | ||
| 02 | First-time buyer | Shopping | 3.18× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 2.89× | ||
| 04 | Danish design | Home & Garden | 2.49× | ||
| 05 | Renovation | Home & Garden | 2.47× | ||
| 06 | Crochet | Home & Garden | 2.39× | ||
| 07 | JYSK | Home & Garden | 2.37× | ||
| 08 | Flower | Home & Garden | 2.24× | ||
| 09 | Auction | Shopping | 2.23× | ||
| 10 | Ryanair | Travel & Leisure | 1.79× | ||
| 11 | Sveriges Television | Technology & Electronics | 1.76× | ||
| 12 | Hemnet | Home & Garden | 1.73× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.73× | ||
| 14 | Science | Business & Career | 1.72× | ||
| 15 | Biltema | Business & Career | 1.67× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.62× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.56× | ||
| 18 | Lindex | Fashion & Accessoires | 1.54× | ||
| 19 | Home improvement | Home & Garden | 1.52× | ||
| 20 | Real estate | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.25× | |
| DIY Mentality | THRILL | 2.20× | |
| Quality Awareness | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Community Orientation | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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