A data profile of the people who buy, follow and care about Architecture & Interior Design in Norway — modelled from more than twelve digital signal sources. Architecture & Interior Design has an estimated audience of 651,019 people in Norway.
Architecture & Interior Design has an estimated audience of 651,019 people in Norway. 77.6% are female, 22.4% are male, average age 43.0. Top brand affinities: Biltema, Gina Tricot, Scandinavia, Flower, JYSK.
Top brand affinities include Biltema, Gina Tricot, Scandinavia, with strongest over-indexing on Biltema (2.06× the country average).
Demographically, the Architecture & Interior Design audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Architecture & Interior Design fan in Norway is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Architecture & Interior Design profile in Norway.
77.6% are female, 22.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 43.0 |
| Estimated audience size | 651,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Architecture & Interior Design audience comes from Norway.
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 10.7% |
| Italy | 7.9% |
The strongest cross-interests of the Architecture & Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.25× | ||
| 02 | Natural skin care | Beauty & Wellness | 3.00× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.43× | ||
| 04 | Baby food | Kids & Family | 2.37× | ||
| 05 | Luxury real estate | Business & Career | 2.29× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.28× | ||
| 07 | Weaving | Fashion & Accessoires | 2.18× | ||
| 08 | Ravelry | Internet & Social Media | 2.13× | ||
| 09 | Vegetable | Food & Beverages | 2.12× | ||
| 10 | Biltema | Business & Career | 2.06× | ||
| 11 | Skirt | Fashion & Accessoires | 2.06× | ||
| 12 | Hobby | Home & Garden | 1.96× | ||
| 13 | Flower | Home & Garden | 1.87× | ||
| 14 | Crochet | Home & Garden | 1.80× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.76× | ||
| 16 | Danish design | Home & Garden | 1.69× | ||
| 17 | JYSK | Home & Garden | 1.68× | ||
| 18 | Science | Business & Career | 1.65× | ||
| 19 | Scandinavia | Travel & Leisure | 1.58× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.67× | |
| Urban Lifestyle | OPEN | 1.44× | |
| Luxury Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.59× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Architecture & Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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