A data profile of the people who buy, follow and care about Retro style in Netherlands — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 1,912,985 people in Netherlands.
The average Retro style fan in Netherlands is 40.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Vintage, Vintage clothing, Contemporary art, with strongest over-indexing on Vintage (3.7× the country average).
Demographically, the Retro style audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Retro style fan in Netherlands is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Vintage.
The key figures that characterise the Retro style profile in Netherlands.
60.2% are female, 39.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 40.1 |
| Estimated audience size | 1,912,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Retro style audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
Where the Retro style audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~500K | 1.14× | |
| 02 | North Holland | ~400K | 1.08× | |
| 03 | Flevoland | ~60K | 1.08× | |
| 04 | Friesland | ~70K | 1.02× | |
| 05 | Drenthe | ~60K | 1.01× | |
| 06 | North Brabant | ~300K | 1.00× | |
| 07 | Limburg | ~100K | 0.98× | |
| 08 | Groningen | ~60K | 0.97× | |
| 09 | Zeeland | ~40K | 0.97× | |
| 10 | Utrecht | ~100K | 0.96× | |
| 11 | Overijssel | ~100K | 0.96× | |
| 12 | Gelderland | ~200K | 0.94× |
The strongest cross-interests of the Retro style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage | Fashion & Accessoires | 3.70× | ||
| 02 | Vintage Store | Shopping | 3.54× | ||
| 03 | Vintage clothing | Fashion & Accessoires | 2.85× | ||
| 04 | Bohemian style | Fashion & Accessoires | 2.49× | ||
| 05 | Boho-chic | Fashion & Accessoires | 2.48× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.26× | ||
| 07 | Used good | Politics & Society | 2.05× | ||
| 08 | Oil painting | Arts & Culture | 2.05× | ||
| 09 | Contemporary art | Arts & Culture | 1.90× | ||
| 10 | Modern art | Arts & Culture | 1.77× | ||
| 11 | Home decorating ideas | Home & Garden | 1.76× | ||
| 12 | Art exhibition | Arts & Culture | 1.72× | ||
| 13 | Designer clothing | Fashion & Accessoires | 1.70× | ||
| 14 | Home Interiors | Home & Garden | 1.64× | ||
| 15 | Art museum | Arts & Culture | 1.57× | ||
| 16 | Drawing | Home & Garden | 1.56× | ||
| 17 | Home Interior Design | Home & Garden | 1.54× | ||
| 18 | Bruna | Fashion & Accessoires | 1.54× | ||
| 19 | Fine art | Business & Career | 1.54× | ||
| 20 | Museum | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Travelling | THRILL | 0.87× | |
| Urban Lifestyle | OPEN | 0.96× |
Retro style has an estimated audience of 1,912,985 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.2% of Retro style fans are female, 39.8% are male, with an average age of 40.1 years.
Retro style fans show strongest brand affinity for Vintage (3.7×), Vintage clothing (2.85×), and Contemporary art (1.9×) over the country average.
Retro style fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Retro style itself, the audience over-indexes on Vintage clothing (2.85×), Contemporary art (1.9×), Modern art (1.77×), and Museum (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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