A data profile of the people who buy, follow and care about Bruna in Netherlands — modelled from more than twelve digital signal sources. Bruna has an estimated audience of 2,121,328 people in Netherlands.
The average Bruna fan in Netherlands is 41.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, North Brabant, Gelderland.
Top brand affinities include Sustainable clothing, Albert Heijn, Kruidvat, with strongest over-indexing on Sustainable clothing (60.69× the country average).
Demographically, the Bruna audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bruna fan in Netherlands is more female, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.
The key figures that characterise the Bruna profile in Netherlands.
73.2% are female, 26.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 41.6 |
| Estimated audience size | 2,121,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
Where the Bruna audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~300K | 1.30× | |
| 02 | North Brabant | ~400K | 1.20× | |
| 03 | North Holland | ~500K | 1.19× | |
| 04 | Drenthe | ~70K | 1.13× | |
| 05 | Flevoland | ~70K | 1.11× | |
| 06 | Limburg | ~100K | 1.00× | |
| 07 | Groningen | ~70K | 0.92× | |
| 08 | Overijssel | ~100K | 0.88× | |
| 09 | Friesland | ~60K | 0.73× | |
| 10 | Zuid-Holland | ~300K | 0.51× |
The strongest cross-interests of the Bruna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 60.69× | ||
| 02 | Social shopping | Shopping | 4.78× | ||
| 03 | Boho-chic | Fashion & Accessoires | 3.14× | ||
| 04 | Bohemian style | Fashion & Accessoires | 3.04× | ||
| 05 | Art jewelry | Fashion & Accessoires | 3.01× | ||
| 06 | Pajamas | Fashion & Accessoires | 2.78× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.68× | ||
| 08 | Birkenstock | Fashion & Accessoires | 2.65× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.28× | ||
| 10 | Black Friday (shopping) | Shopping | 1.91× | ||
| 11 | Uniqlo | Shopping | 1.86× | ||
| 12 | Albert Heijn | Shopping | 1.75× | ||
| 13 | Drop shipping | Shopping | 1.69× | ||
| 14 | Primark | Shopping | 1.59× | ||
| 15 | Flower | Home & Garden | 1.59× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 17 | Trousers | Fashion & Accessoires | 1.54× | ||
| 18 | Kruidvat | Shopping | 1.52× | ||
| 19 | Contemporary art | Arts & Culture | 1.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 13.07× | |
| Design Affinity | PREMIUM | 1.66× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Career Orientation | POWER | 0.96× |
Bruna's target market in Netherlands covers an estimated 2,121,328 people, concentrated in North Holland and North Brabant.
73.2% of the Bruna audience are female, 26.8% are male, with an average age of 41.6 years.
Bruna fans show strongest brand affinity for Sustainable clothing (60.69×), Albert Heijn (1.75×), and Kruidvat (1.52×) over the country average.
Bruna fans in Netherlands are most concentrated in North Holland (reach ~500K), North Brabant (reach ~400K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bruna itself, the audience over-indexes on Albert Heijn (1.75×), Kruidvat (1.52×), Art jewelry (3.01×), and Primark (1.59×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bruna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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