A data profile of the people who buy, follow and care about Vintage clothing in Netherlands — modelled from more than twelve digital signal sources. Vintage clothing has an estimated audience of 1,546,986 people in Netherlands.
The average Vintage clothing fan in Netherlands is 38.4 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Vintage, Netherlands, Toto (band), with strongest over-indexing on Vintage (4.77× the country average).
Demographically, the Vintage clothing audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vintage clothing fan in Netherlands is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Vintage.
The key figures that characterise the Vintage clothing profile in Netherlands.
61.3% are female, 38.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 38.4 |
| Estimated audience size | 1,546,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Vintage clothing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
Where the Vintage clothing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 2.52× | |
| 02 | Zuid-Holland | ~500K | 1.27× | |
| 03 | Utrecht | ~100K | 0.97× | |
| 04 | Flevoland | ~40K | 0.97× | |
| 05 | North Brabant | ~200K | 0.96× | |
| 06 | Groningen | ~50K | 0.94× | |
| 07 | Limburg | ~100K | 0.93× | |
| 08 | Zeeland | ~30K | 0.93× | |
| 09 | Friesland | ~50K | 0.92× | |
| 10 | Drenthe | ~40K | 0.92× | |
| 11 | Overijssel | ~100K | 0.91× | |
| 12 | Gelderland | ~200K | 0.87× |
The strongest cross-interests of the Vintage clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage | Fashion & Accessoires | 4.77× | ||
| 02 | Retro style | Fashion & Accessoires | 2.87× | ||
| 03 | Designer clothing | Fashion & Accessoires | 2.43× | ||
| 04 | Livemusic | Music & Radio | 2.34× | ||
| 05 | Uniqlo | Shopping | 2.17× | ||
| 06 | Modern art | Arts & Culture | 2.16× | ||
| 07 | Contemporary art | Arts & Culture | 2.04× | ||
| 08 | Home Interior Design | Home & Garden | 2.01× | ||
| 09 | Zara | Shopping | 1.93× | ||
| 10 | Museum | Arts & Culture | 1.88× | ||
| 11 | Handicraft | Home & Garden | 1.80× | ||
| 12 | Rock music | Music & Radio | 1.77× | ||
| 13 | Fashion design | Business & Career | 1.74× | ||
| 14 | Pop music | Music & Radio | 1.69× | ||
| 15 | Netherlands | Travel & Leisure | 1.65× | ||
| 16 | Rituals | Beauty & Wellness | 1.65× | ||
| 17 | Books | Literature | 1.63× | ||
| 18 | Televisions | Technology & Electronics | 1.62× | ||
| 19 | Movies | Movies & TV | 1.56× | ||
| 20 | Toto (band) | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.35× | |
| Healthy Lifestyle | BALANCE | 1.59× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.89× | |
| Travelling | THRILL | 1.03× |
Vintage clothing has an estimated audience of 1,546,986 people in Netherlands, concentrated in North Holland and Zuid-Holland.
61.3% of Vintage clothing fans are female, 38.7% are male, with an average age of 38.4 years.
Vintage clothing fans show strongest brand affinity for Vintage (4.77×), Netherlands (1.65×), and Toto (band) (1.53×) over the country average.
Vintage clothing fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~500K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vintage clothing itself, the audience over-indexes on Netherlands (1.65×), Toto (band) (1.53×), Movies (1.56×), and Retro style (2.87×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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