A data profile of the people who buy, follow and care about Books in Netherlands — modelled from more than twelve digital signal sources. Books has an estimated audience of 3,670,836 people in Netherlands.
Books has an estimated audience of 3,670,836 people in Netherlands. 63.6% are female, 36.4% are male, average age 45.2. Top brand affinities: Walking, Canada, Family, Nature, Psychology.
Top brand affinities include Walking, Canada, Family, with strongest over-indexing on Walking (2.23× the country average).
Demographically, the Books audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Extroversion, Sustainability.
The typical Books fan in Netherlands is more female, around 45.2 years old, with strong Extroversion tendencies and a notable affinity for Walking.
The key figures that characterise the Books profile in Netherlands.
63.6% are female, 36.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 45.2 |
| Estimated audience size | 3,670,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Books audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.45× | ||
| 02 | Innovation | Business & Career | 2.28× | ||
| 03 | Walking | Sports | 2.23× | ||
| 04 | Refrigerator | Home & Garden | 1.97× | ||
| 05 | Drawing | Home & Garden | 1.90× | ||
| 06 | Happiness | Health | 1.80× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.74× | ||
| 08 | Psychology | Business & Career | 1.72× | ||
| 09 | Weddings | Kids & Family | 1.72× | ||
| 10 | Canada | Travel & Leisure | 1.66× | ||
| 11 | Spas | Beauty & Wellness | 1.64× | ||
| 12 | Etos | Health | 1.59× | ||
| 13 | Concerts | Music & Radio | 1.59× | ||
| 14 | Family | Kids & Family | 1.56× | ||
| 15 | Education | Business & Career | 1.56× | ||
| 16 | Belgium | Travel & Leisure | 1.56× | ||
| 17 | Toys | Games | 1.56× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 19 | Nature | Home & Garden | 1.55× | ||
| 20 | Dogs | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.55× | |
| Sustainability | BALANCE | 1.53× | |
| Mindfulness | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Need for Security | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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