Books Audience in Brazil
Books has an estimated audience of 16,904,348 people in Brazil. 65.2% are female, 34.8% are male, average age 41.1. Top brand affinities: Polo Ralph Lauren, Harry Potter, Nature, Neymar, Family.
Top brand affinities include Polo Ralph Lauren, Harry Potter, Nature, with strongest over-indexing on Polo Ralph Lauren (15.49× the country average). Demographically, the Books audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 41.1 |
| Estimated audience size | 16,904,348 |
Audience persona
The typical Books fan in Brazil is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 15.49× | Fashion & Accessoires |
| Harry Potter | 1.79× | Movies & TV |
| Nature | 1.81× | Home & Garden |
| Neymar | 1.65× | Sports |
| Family | 1.62× | Kids & Family |
| Social media | 1.61× | Business & Career |
| Sport Club do Recife | 2.07× | Sports |
| Electrolux | 2.31× | Home & Garden |
| Fast food | 1.77× | Food & Beverages |
| Personal care | 1.53× | Health |
| Children's clothing | 2.17× | Fashion & Accessoires |
| Telegram | 2.27× | Internet & Social Media |
| Spotify | 1.75× | Internet & Social Media |
| Handbags | 2.07× | Fashion & Accessoires |
| Happiness | 1.7× | Health |
| Skin care | 2.14× | Beauty & Wellness |
| Sephora | 2.22× | Shopping |
| Mixed martial arts | 2.85× | Sports |
| Religion | 1.56× | Business & Career |
| 1.68× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.85 |
| Creativity | OPEN | 1.66 |
| Design Affinity | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.43 |
| Price Sensitivity | PREMIUM | 1.42 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.