Books Audience in Mexico
Books has an estimated audience of 8,331,172 people in Mexico. 57.5% are female, 42.5% are male, average age 33.7. Top brand affinities: Mobile payment, Puma, MSN, Pedro Pascal, Anti-aging cream.
Top brand affinities include Mobile payment, Puma, MSN, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Books audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 33.7 |
| Estimated audience size | 8,331,172 |
Audience persona
The typical Books fan in Mexico is more female, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 3.01× | News |
| Pedro Pascal | 2.95× | Movies & TV |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Catholic Church | 2.34× | Politics & Society |
| Sarcasm | 2.54× | Politics & Society |
| Banana | 2.38× | Food & Beverages |
| Local news | 4.84× | News |
| Travel agency | 2.51× | Travel & Leisure |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.43× | News |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Game consoles | 1.61× | Technology & Electronics |
| Dentistry | 2.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.03 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.