Books Audience in Mexico
Books has an estimated audience of 8,331,172 people in Mexico. 57.5% are female, 42.5% are male, average age 33.7. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (530.69× the country average). Demographically, the Books audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 33.7 |
| Estimated audience size | 8,331,172 |
Audience persona
The typical Books fan in Mexico is more female, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Books fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 530.69× | Travel & Leisure |
| Shopping and fashion | 250.62× | Shopping |
| Game consoles | 130.65× | Technology & Electronics |
| Catholic Church | 106.82× | Politics & Society |
| Exfoliation (cosmetology) | 200.32× | Beauty & Wellness |
| Sarcasm | 76.42× | Politics & Society |
| Travel agency | 73.13× | Travel & Leisure |
| Mobile game | 56.45× | Games |
| Valentine's Day | 124.32× | Kids & Family |
| Banana | 54.23× | Food & Beverages |
| El País | 56.7× | News |
| Dentistry | 50.94× | Business & Career |
| Love & Sex | 67.46× | Kids & Family |
| Broadcasting of sports events | 54.23× | Movies & TV |
| Daily Horoscope | 565.04× | Internet & Social Media |
| Sexology | 37.8× | Kids & Family |
| Freeware | 28.76× | Technology & Electronics |
| Breastfeeding | 34.51× | Kids & Family |
| Multi-level marketing | 38.62× | Business & Career |
| Papaya | 32.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.05 |
| Travelling | THRILL | 19.22 |
| Urban Lifestyle | OPEN | 3.88 |
| Design Affinity | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 2.53 |
| Career Orientation | POWER | 2.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.