A data profile of the people who buy, follow and care about Books in France — modelled from more than twelve digital signal sources. Books has an estimated audience of 11,996,432 people in France.
Books has an estimated audience of 11,996,432 people in France. 60.4% are female, 39.6% are male, average age 43.1. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (540.08× the country average).
Demographically, the Books audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Books fan in France is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Books profile in France.
60.4% are female, 39.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.1 |
| Estimated audience size | 11,996,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Books audience comes from France.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 540.08× | ||
| 02 | Selfridges | Shopping | 233.70× | ||
| 03 | Plants vs. Zombies | Games | 33.68× | ||
| 04 | Christmas Gift | Kids & Family | 31.58× | ||
| 05 | Christmas tree | Kids & Family | 25.26× | ||
| 06 | Girl power | Politics & Society | 19.20× | ||
| 07 | Breast Cancer awareness | Health | 14.42× | ||
| 08 | Kitchen garden | Home & Garden | 11.39× | ||
| 09 | Zoom lens | Technology & Electronics | 10.44× | ||
| 10 | Sexology | Kids & Family | 9.87× | ||
| 11 | Dentistry | Business & Career | 9.60× | ||
| 12 | Sustainable products | Politics & Society | 8.87× | ||
| 13 | Broadcasting of sports events | Movies & TV | 8.86× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 8.63× | ||
| 15 | Hormone | Health | 8.49× | ||
| 16 | Doctor of Medicine | Business & Career | 6.27× | ||
| 17 | Permanent residency | Business & Career | 2.98× | ||
| 18 | Midi Libre | News | 2.58× | ||
| 19 | Volunteering | Politics & Society | 2.23× | ||
| 20 | Innovation | Business & Career | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.37× | |
| Sustainability | BALANCE | 1.49× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Indulgence | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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