Books Audience in France
Books has an estimated audience of 11,996,432 people in France. 60.4% are female, 39.6% are male, average age 43.1. Top brand affinities: Orange, Google Photos, Google News, Do it yourself (DIY), Kitchen garden.
Top brand affinities include Orange, Google Photos, Google News, with strongest over-indexing on Orange (2.48× the country average). Demographically, the Books audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Mindfulness.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.1 |
| Estimated audience size | 11,996,432 |
Audience persona
The typical Books fan in France is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Orange.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.48× | Technology & Electronics |
| Google Photos | 5.41× | Technology & Electronics |
| Google News | 2.38× | News |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Kitchen garden | 5.09× | Home & Garden |
| Voici | 2.72× | News |
| Happiness | 2.05× | Health |
| Fnac | 2.1× | Shopping |
| Crédit Mutuel | 2.13× | Business & Career |
| Anthropology | 2.5× | Business & Career |
| France Info | 2.12× | Movies & TV |
| Hairstyle | 1.92× | Beauty & Wellness |
| Spas | 1.68× | Beauty & Wellness |
| Conforama | 1.67× | Home & Garden |
| King Jouet | 2.33× | Shopping |
| Lodging | 2.41× | Travel & Leisure |
| Real (hypermarket) | 3.71× | Shopping |
| MSN | 1.7× | News |
| Desserts | 1.8× | Food & Beverages |
| Volunteering | 2.48× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.49 |
| Mindfulness | BALANCE | 1.69 |
| Design Affinity | PREMIUM | 1.47 |
| Extroversion | THRILL | 1.36 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.