A data profile of the people who buy, follow and care about Retro style in Spain — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 3,423,791 people in Spain.
The average Retro style fan in Spain is 41.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Vintage, Bohemian style, Beauty, with strongest over-indexing on Vintage (5.79× the country average).
Demographically, the Retro style audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Retro style fan in Spain is more female, around 41.1 years old, with strong Individualism tendencies and a notable affinity for Vintage.
The key figures that characterise the Retro style profile in Spain.
66.4% are female, 33.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 41.1 |
| Estimated audience size | 3,423,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Retro style audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
Where the Retro style audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.20× | |
| 02 | Aragon | ~100K | 1.09× | |
| 03 | Cantabria | ~40K | 1.04× | |
| 04 | Navarre | ~40K | 1.03× | |
| 05 | Extremadura | ~70K | 1.01× | |
| 06 | Region of Murcia | ~100K | 0.98× | |
| 07 | Principality of Asturias | ~80K | 0.98× | |
| 08 | Castilla-La Mancha | ~100K | 0.96× | |
| 09 | Balearic Islands | ~90K | 0.96× | |
| 10 | Canary Islands | ~200K | 0.95× | |
| 11 | Catalonia | ~600K | 0.94× | |
| 12 | Castile and León | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Galicia | ~100K | 0.92× | |
| 15 | Comunidad Valenciana | ~300K | 0.91× | |
| 16 | Andalusia | ~600K | 0.88× | |
| 17 | Community of Madrid | ~500K | 0.88× |
The strongest cross-interests of the Retro style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mechanical watch | Fashion & Accessoires | 5.99× | ||
| 02 | Vintage | Fashion & Accessoires | 5.79× | ||
| 03 | Bohemian style | Fashion & Accessoires | 5.44× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 4.07× | ||
| 05 | Nostalgia | Home & Garden | 3.95× | ||
| 06 | Digital illustration | Arts & Culture | 3.70× | ||
| 07 | Boho-chic | Fashion & Accessoires | 3.54× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 3.02× | ||
| 09 | FilmAffinity | Movies & TV | 2.87× | ||
| 10 | Decoration | Home & Garden | 2.69× | ||
| 11 | Modern art | Arts & Culture | 2.31× | ||
| 12 | Moda Feminina | Fashion & Accessoires | 2.19× | ||
| 13 | Contemporary art | Arts & Culture | 2.15× | ||
| 14 | Deco | Home & Garden | 1.93× | ||
| 15 | Athlete | Music & Radio | 1.86× | ||
| 16 | Stradivarius | Shopping | 1.85× | ||
| 17 | Sabadell | Business & Career | 1.81× | ||
| 18 | Handicraft | Home & Garden | 1.63× | ||
| 19 | Beauty | Beauty & Wellness | 1.57× | ||
| 20 | TikTok | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.07× | |
| Design Affinity | PREMIUM | 1.96× | |
| Patriotism | CONSERVATISM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 1.17× | |
| Sports Activity | POWER | 1.18× |
Retro style has an estimated audience of 3,423,791 people in Spain, concentrated in Andalusia and Catalonia.
66.4% of Retro style fans are female, 33.6% are male, with an average age of 41.1 years.
Retro style fans show strongest brand affinity for Vintage (5.79×), Bohemian style (5.44×), and Beauty (1.57×) over the country average.
Retro style fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Retro style itself, the audience over-indexes on Bohemian style (5.44×), Beauty (1.57×), Vintage clothing (4.07×), and FilmAffinity (2.87×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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