A data profile of the people who buy, follow and care about Nostalgia in Spain — modelled from more than twelve digital signal sources. Nostalgia has an estimated audience of 2,133,189 people in Spain.
The average Nostalgia fan in Spain is 42.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Noticias (magazine), Google Earth, Beauty, with strongest over-indexing on Noticias (magazine) (4.07× the country average).
Demographically, the Nostalgia audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Nostalgia fan in Spain is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Noticias (magazine).
The key figures that characterise the Nostalgia profile in Spain.
56.0% are female, 44.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.7 |
| Estimated audience size | 2,133,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Nostalgia audience comes from Spain.
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 6.7% |
| Japan | 4.5% |
Where the Nostalgia audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~400K | 1.13× | |
| 02 | Andalusia | ~500K | 1.11× | |
| 03 | Region of Murcia | ~80K | 1.08× | |
| 04 | Canary Islands | ~100K | 1.07× | |
| 05 | Castilla-La Mancha | ~90K | 1.07× | |
| 06 | Community of Madrid | ~400K | 1.06× | |
| 07 | Castile and León | ~100K | 1.03× | |
| 08 | Basque Autonomous Country | ~80K | 1.03× | |
| 09 | Aragon | ~60K | 1.03× | |
| 10 | Galicia | ~100K | 1.01× | |
| 11 | Extremadura | ~50K | 0.98× | |
| 12 | Navarre | ~30K | 0.96× | |
| 13 | La Rioja | ~10K | 0.96× | |
| 14 | Principality of Asturias | ~50K | 0.94× | |
| 15 | Balearic Islands | ~50K | 0.92× | |
| 16 | Comunidad Valenciana | ~200K | 0.91× | |
| 17 | Cantabria | ~20K | 0.89× |
The strongest cross-interests of the Nostalgia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Early adopter | Technology & Electronics | 12.33× | ||
| 02 | Google Earth | Internet & Social Media | 7.23× | ||
| 03 | Mechanical watch | Fashion & Accessoires | 5.15× | ||
| 04 | Denver Nuggets | Sports | 4.89× | ||
| 05 | Vintage car | Cars & Mobility | 4.48× | ||
| 06 | Noticias (magazine) | Website / Newspaper / Magazine | 4.07× | ||
| 07 | Retro style | Fashion & Accessoires | 3.70× | ||
| 08 | Robert Redford | Movies & TV | 2.81× | ||
| 09 | Stranger Things | Movies & TV | 2.11× | ||
| 10 | Julio Iglesias | Music & Radio | 1.84× | ||
| 11 | Laughter | Movies & TV | 1.80× | ||
| 12 | Online newspaper | News | 1.72× | ||
| 13 | Humour | Literature | 1.70× | ||
| 14 | Athlete | Music & Radio | 1.64× | ||
| 15 | Current events | Arts & Culture | 1.59× | ||
| 16 | TikTok | Internet & Social Media | 1.58× | ||
| 17 | Beauty | Beauty & Wellness | 1.57× | ||
| 18 | 20 minutos | News | 1.56× | ||
| 19 | X | Internet & Social Media | 1.55× | ||
| 20 | Público (Spain) | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Spirituality | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.02× | |
| Design Affinity | PREMIUM | 1.02× | |
| Need for Security | CONSERVATISM | 1.03× |
Nostalgia has an estimated audience of 2,133,189 people in Spain, concentrated in Andalusia and Catalonia.
56.0% of Nostalgia fans are female, 44.0% are male, with an average age of 42.7 years.
Nostalgia fans show strongest brand affinity for Noticias (magazine) (4.07×), Google Earth (7.23×), and Beauty (1.57×) over the country average.
Nostalgia fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nostalgia itself, the audience over-indexes on Google Earth (7.23×), Beauty (1.57×), Retro style (3.7×), and Humour (1.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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