A data profile of the people who buy, follow and care about Nostalgia in Italy — modelled from more than twelve digital signal sources. Nostalgia has an estimated audience of 4,756,792 people in Italy.
The average Nostalgia fan in Italy is 42.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Message in a Bottle (film), SuperEnalotto, Beauty, with strongest over-indexing on Message in a Bottle (film) (4.37× the country average).
Demographically, the Nostalgia audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Nostalgia fan in Italy is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Nostalgia profile in Italy.
50.0% are female, 50.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.6 |
| Estimated audience size | 4,756,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Nostalgia audience comes from Italy.
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 6.7% |
| Japan | 4.5% |
Where the Nostalgia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~800K | 1.51× | |
| 02 | Lazio | ~700K | 1.28× | |
| 03 | Sicilia | ~500K | 1.24× | |
| 04 | Puglia | ~400K | 1.20× | |
| 05 | Calabria | ~200K | 1.13× | |
| 06 | Lombardy | ~900K | 1.12× | |
| 07 | Liguria | ~100K | 1.08× | |
| 08 | Tuscany | ~300K | 1.03× | |
| 09 | Abruzzo | ~100K | 1.01× | |
| 10 | Emilia-Romagna | ~400K | 1.00× | |
| 11 | Piedmont | ~300K | 0.99× | |
| 12 | Basilicata | ~40K | 0.95× | |
| 13 | Umbria | ~70K | 0.92× | |
| 14 | Molise | ~20K | 0.91× | |
| 15 | Veneto | ~300K | 0.90× | |
| 16 | Marche | ~100K | 0.90× | |
| 17 | Aosta Valley | ~10K | 0.89× | |
| 18 | Sardinia | ~100K | 0.87× | |
| 19 | Friuli-Venezia Giulia | ~80K | 0.85× | |
| 20 | Trentino-Alto Adige/Südtirol | ~80K | 0.84× |
The strongest cross-interests of the Nostalgia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fabrizio De André | Music & Radio | 8.14× | ||
| 02 | Message in a Bottle (film) | Movies & TV | 4.37× | ||
| 03 | Storm | Travel & Leisure | 4.20× | ||
| 04 | Silence | Health | 3.35× | ||
| 05 | Google News | News | 3.01× | ||
| 06 | SuperEnalotto | Games | 2.91× | ||
| 07 | Ali | Politics & Society | 2.70× | ||
| 08 | Harmony | Kids & Family | 2.32× | ||
| 09 | Quotation | Business & Career | 2.19× | ||
| 10 | Il Giornale | News | 1.95× | ||
| 11 | Il Mattino | News | 1.73× | ||
| 12 | Leggo | News | 1.70× | ||
| 13 | Poste italiane | Business & Career | 1.68× | ||
| 14 | Coop | Food & Beverages | 1.67× | ||
| 15 | 3BMeteo | News | 1.66× | ||
| 16 | RAI | Movies & TV | 1.63× | ||
| 17 | Conad | Shopping | 1.61× | ||
| 18 | Beauty | Beauty & Wellness | 1.58× | ||
| 19 | La Stampa | News | 1.57× | ||
| 20 | Il Messaggero | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.35× | |
| Spirituality | BALANCE | 1.29× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Risk Appetite | THRILL | 0.65× | |
| Design Affinity | PREMIUM | 0.65× |
Nostalgia has an estimated audience of 4,756,792 people in Italy, concentrated in Lombardy and Campania.
50.0% of Nostalgia fans are female, 50.0% are male, with an average age of 42.6 years.
Nostalgia fans show strongest brand affinity for Message in a Bottle (film) (4.37×), SuperEnalotto (2.91×), and Beauty (1.58×) over the country average.
Nostalgia fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~800K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Nostalgia itself, the audience over-indexes on SuperEnalotto (2.91×), Beauty (1.58×), Google News (3.01×), and Il Giornale (1.95×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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