A data profile of the people who buy, follow and care about Nostalgia in United Kingdom — modelled from more than twelve digital signal sources. Nostalgia has an estimated audience of 7,088,430 people in United Kingdom.
The average Nostalgia fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Daily Express, Dick Van Dyke, Genetics, with strongest over-indexing on Daily Express (1.7× the country average).
Demographically, the Nostalgia audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nostalgia fan in United Kingdom is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Daily Express.
The key figures that characterise the Nostalgia profile in United Kingdom.
57.4% are female, 42.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.2 |
| Estimated audience size | 7,088,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Nostalgia audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 6.7% |
| Japan | 4.5% |
Where the Nostalgia audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.34× | |
| 02 | East of England | ~800K | 1.27× | |
| 03 | Yorkshire and the Humber | ~700K | 1.23× | |
| 04 | North East | ~300K | 1.14× | |
| 05 | Northern Ireland | ~200K | 1.10× | |
| 06 | England | ~5.5M | 1.05× | |
| 07 | South East | ~900K | 0.97× | |
| 08 | Wales | ~400K | 0.95× | |
| 09 | Scotland | ~600K | 0.90× | |
| 10 | South West | ~500K | 0.81× | |
| 11 | East Midlands | ~400K | 0.78× | |
| 12 | North West | ~400K | 0.51× |
The strongest cross-interests of the Nostalgia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Earth | Internet & Social Media | 3.39× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 3.23× | ||
| 03 | Cliff Richard | Music & Radio | 2.90× | ||
| 04 | Silver Surfer | Literature | 2.88× | ||
| 05 | Bruce Willis | Movies & TV | 2.66× | ||
| 06 | Dick Van Dyke | Movies & TV | 2.23× | ||
| 07 | Quiz | Games | 2.14× | ||
| 08 | Obituary | Literature | 2.11× | ||
| 09 | MSN | News | 2.05× | ||
| 10 | Nigel Farage | Politics & Society | 2.04× | ||
| 11 | Genetics | Kids & Family | 2.02× | ||
| 12 | Papyrus | Politics & Society | 2.00× | ||
| 13 | Melania Trump | Politics & Society | 1.98× | ||
| 14 | Crossword | Games | 1.91× | ||
| 15 | Local news | News | 1.79× | ||
| 16 | Grandparent | Kids & Family | 1.78× | ||
| 17 | Daily Express | News | 1.70× | ||
| 18 | Brain | Health | 1.66× | ||
| 19 | Waterstones | Literature | 1.61× | ||
| 20 | Viral video | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.30× | |
| Tradition | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Risk Appetite | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.74× |
Nostalgia has an estimated audience of 7,088,430 people in United Kingdom, concentrated in England and South East.
57.4% of Nostalgia fans are female, 42.6% are male, with an average age of 45.2 years.
Nostalgia fans show strongest brand affinity for Daily Express (1.7×), Dick Van Dyke (2.23×), and Genetics (2.02×) over the country average.
Nostalgia fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~900K), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Nostalgia itself, the audience over-indexes on Dick Van Dyke (2.23×), Genetics (2.02×), Local news (1.79×), and Meghan Markle (3.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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