A data profile of the people who buy, follow and care about Nostalgia in Brazil — modelled from more than twelve digital signal sources. Nostalgia has an estimated audience of 4,002,559 people in Brazil.
The average Nostalgia fan in Brazil is 37.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include TikTok, Michael Jackson, Godzilla, with strongest over-indexing on TikTok (1.58× the country average).
Demographically, the Nostalgia audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Nostalgia fan in Brazil is more female, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for TikTok.
The key figures that characterise the Nostalgia profile in Brazil.
55.3% are female, 44.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 37.3 |
| Estimated audience size | 4,002,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Nostalgia audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 6.7% |
| Japan | 4.5% |
Where the Nostalgia audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~100K | 1.41× | |
| 02 | Pará | ~200K | 1.38× | |
| 03 | Amapá | ~20K | 1.29× | |
| 04 | Piauí | ~70K | 1.28× | |
| 05 | Acre | ~20K | 1.25× | |
| 06 | Rio Grande do Norte | ~80K | 1.22× | |
| 07 | Sergipe | ~50K | 1.18× | |
| 08 | Bahia | ~300K | 1.16× | |
| 09 | Amazonas | ~80K | 1.10× | |
| 10 | Alagoas | ~60K | 1.08× | |
| 11 | Roraima | ~10K | 1.08× | |
| 12 | Paraíba | ~90K | 1.07× | |
| 13 | Pernambuco | ~200K | 1.06× | |
| 14 | Tocantins | ~30K | 1.05× | |
| 15 | Ceará | ~200K | 1.04× | |
| 16 | Rondônia | ~30K | 1.02× | |
| 17 | Minas Gerais | ~300K | 0.84× | |
| 18 | Mato Grosso | ~60K | 0.81× | |
| 19 | Goiás | ~100K | 0.80× | |
| 20 | Mato Grosso do Sul | ~50K | 0.80× | |
| 21 | Federal District | ~50K | 0.79× | |
| 22 | Rio de Janeiro | ~300K | 0.75× | |
| 23 | Santa Catarina | ~100K | 0.75× | |
| 24 | Espírito Santo | ~60K | 0.74× | |
| 25 | Rio Grande do Sul | ~200K | 0.68× | |
| 26 | Paraná | ~100K | 0.59× | |
| 27 | São Paulo | ~600K | 0.57× |
The strongest cross-interests of the Nostalgia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage | Fashion & Accessoires | 2.71× | ||
| 02 | Flea market | Home & Garden | 2.31× | ||
| 03 | Retro style | Fashion & Accessoires | 2.30× | ||
| 04 | Rick and Morty | Movies & TV | 2.06× | ||
| 05 | Vintage clothing | Fashion & Accessoires | 2.06× | ||
| 06 | Tumblr | Internet & Social Media | 2.02× | ||
| 07 | Disco | Music & Radio | 2.02× | ||
| 08 | Twitch | Games | 1.98× | ||
| 09 | Xuxa | Fashion & Accessoires | 1.96× | ||
| 10 | Geek | Technology & Electronics | 1.95× | ||
| 11 | Crunchyroll | Games | 1.87× | ||
| 12 | Nerd | Technology & Electronics | 1.78× | ||
| 13 | Michael Jackson | Music & Radio | 1.67× | ||
| 14 | Humorism | Literature | 1.64× | ||
| 15 | TikTok | Internet & Social Media | 1.58× | ||
| 16 | Astronomy | Health | 1.55× | ||
| 17 | Character (arts) | Arts & Culture | 1.53× | ||
| 18 | Godzilla | Movies & TV | 1.52× | ||
| 19 | Superhero | Movies & TV | 1.52× | ||
| 20 | Associação Chapecoense de Futebol | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.24× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Social Media Usage | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Travelling | THRILL | 0.93× |
Nostalgia has an estimated audience of 4,002,559 people in Brazil, concentrated in São Paulo and Minas Gerais.
55.3% of Nostalgia fans are female, 44.7% are male, with an average age of 37.3 years.
Nostalgia fans show strongest brand affinity for TikTok (1.58×), Michael Jackson (1.67×), and Godzilla (1.52×) over the country average.
Nostalgia fans in Brazil are most concentrated in São Paulo (reach ~600K), Minas Gerais (reach ~300K), and Bahia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nostalgia itself, the audience over-indexes on Michael Jackson (1.67×), Godzilla (1.52×), Tumblr (2.02×), and Retro style (2.3×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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