A data profile of the people who buy, follow and care about Astronomy in Brazil — modelled from more than twelve digital signal sources. Astronomy has an estimated audience of 6,486,482 people in Brazil.
Astronomy has an estimated audience of 6,486,482 people in Brazil. 60.4% are female, 39.6% are male, average age 37.3. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.74× the country average).
Demographically, the Astronomy audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Tradition, Individualism.
The typical Astronomy fan in Brazil is more female, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Astronomy profile in Brazil.
60.4% are female, 39.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 37.3 |
| Estimated audience size | 6,486,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Astronomy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 6.9% |
| Italy | 6.6% |
The strongest cross-interests of the Astronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 2.34× | ||
| 02 | MSN | News | 1.98× | ||
| 03 | The Big Bang Theory | Movies & TV | 1.97× | ||
| 04 | Rock music | Music & Radio | 1.93× | ||
| 05 | Microwave oven | Home & Garden | 1.91× | ||
| 06 | Pop music | Music & Radio | 1.85× | ||
| 07 | Spanish language | Politics & Society | 1.84× | ||
| 08 | Hip hop music | Music & Radio | 1.79× | ||
| 09 | Country music | Music & Radio | 1.76× | ||
| 10 | Soul music | Music & Radio | 1.75× | ||
| 11 | Internet & Social Media | 1.74× | |||
| 12 | Tradition | Politics & Society | 1.70× | ||
| 13 | Jazz music | Music & Radio | 1.65× | ||
| 14 | Documentary movies | Movies & TV | 1.65× | ||
| 15 | Microsoft | Technology & Electronics | 1.63× | ||
| 16 | Public transport | Cars & Mobility | 1.61× | ||
| 17 | Shopping malls | Shopping | 1.60× | ||
| 18 | Medicine | Business & Career | 1.60× | ||
| 19 | Action movies | Movies & TV | 1.55× | ||
| 20 | Heavy metal music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.70× | |
| Individualism | JOY | 1.48× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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