Astronomy Audience in United States

Astronomy has an estimated audience of 22,689,590 people in United States. 54.7% are female, 45.3% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Astronomy fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Astronomy audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Astronomy fans

Demographic split for Astronomy audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.2
Estimated audience size22,689,590

Audience persona

The typical Astronomy fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Astronomy in United States
RegionReachAffinity
California3,262,5421.31×
Texas2,525,0721.29×
Florida1,763,2721.15×
New York1,409,2321.11×
Georgia799,9281.14×
Pennsylvania790,5911.03×
Illinois774,6311.02×
North Carolina751,4691.1×
Ohio689,3770.99×
Virginia664,9271.2×
Michigan608,6621.03×
Arizona569,1451.23×
New Jersey565,0020.98×
Washington534,4351.17×
Tennessee436,5160.96×
Indiana432,3191.04×
Maryland422,5771.08×
Massachusetts411,2790.92×
Missouri357,4770.98×
South Carolina351,2291.03×
Colorado350,2640.98×
Alabama342,7341.08×
Louisiana297,1971.02×
Minnesota292,5120.9×
Wisconsin283,0860.83×
Kentucky271,0270.95×
Oklahoma265,9381.06×
Oregon264,0931.02×
Nevada224,6831.02×
Mississippi208,4471.12×
Connecticut199,0880.87×
Utah192,0760.95×
Arkansas189,7241.01×
Kansas172,4770.96×
Iowa150,3640.8×
New Mexico134,6791.18×
Hawaii115,0981.18×
West Virginia114,5201.08×
Idaho107,5530.95×
Nebraska104,2110.92×
New Hampshire72,3710.81×
Maine67,1320.83×
Rhode Island63,3520.88×
Washington, District of Columbia62,6460.92×
Delaware56,9010.91×
Montana55,2020.88×
Alaska49,4641.02×
South Dakota41,5760.79×
North Dakota38,0850.82×
Vermont30,7970.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astronomy audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.15×Sports
Diaper bag5.56×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Metaphysics3.67×Business & Career
FC Bayern Munich3.97×Sports
Hobby Lobby2.08×Home & Garden
Electric guitar2.75×Music & Radio
Princess Polly5.49×Fashion & Accessoires
Food storage5.86×Home & Garden
Acoustic guitar2.85×Music & Radio
Golf Channel2.8×Sports
Payment card8.17×Fashion & Accessoires
Bass guitar2.37×Music & Radio
Hiking trails4.38×Sports
Fly fishing3.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astronomy audience
TraitClusterScore
PatriotismCONSERVATISM1.7
SpiritualityBALANCE1.33
MindfulnessBALANCE1.26
SustainabilityBALANCE1.24
ExtroversionTHRILL1.23
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Astronomy
CountryShare
United States24.3%
Brazil6.9%
Italy6.6%

See Astronomy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Astronomy have in United States?

Astronomy has an estimated audience of 22,689,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Astronomy fans?

54.7% of Astronomy fans are female, 45.3% are male, with an average age of 39.2 years.

Which brands do Astronomy fans like most?

Astronomy fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Astronomy fans live in United States?

Astronomy fans in United States are most concentrated in California (reach 3,262,542), Texas (reach 2,525,072), and Florida (reach 1,763,272). These three regions account for the largest share of the active audience.

What other brands do Astronomy fans also like?

Beyond Astronomy itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.