A data profile of the people who buy, follow and care about Astronomy in India — modelled from more than twelve digital signal sources. Astronomy has an estimated audience of 4,736,174 people in India.
Astronomy has an estimated audience of 4,736,174 people in India. 25.7% are female, 74.3% are male, average age 31.6. Top brand affinities: Superman, Harry Potter, Stranger Things, Activism, Career development.
Top brand affinities include Superman, Harry Potter, Stranger Things, with strongest over-indexing on Superman (1.62× the country average).
Demographically, the Astronomy audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Astronomy fan in India is more male, around 31.6 years old, with strong Community Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Astronomy profile in India.
25.7% are female, 74.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 31.6 |
| Estimated audience size | 4,736,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Astronomy audience comes from India.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 6.9% |
| Italy | 6.6% |
The strongest cross-interests of the Astronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Astrophysics | Politics & Society | 7.22× | ||
| 02 | NASA | Cars & Mobility | 2.90× | ||
| 03 | Snake | Pets & Animals | 2.70× | ||
| 04 | Minecraft | Games | 2.37× | ||
| 05 | Crystal | Fashion & Accessoires | 2.36× | ||
| 06 | Henry Cavill | Movies & TV | 2.13× | ||
| 07 | One Piece | Movies & TV | 1.80× | ||
| 08 | Wattpad | Internet & Social Media | 1.79× | ||
| 09 | Private equity | Business & Career | 1.71× | ||
| 10 | Stranger Things | Movies & TV | 1.65× | ||
| 11 | Superman | Movies & TV | 1.62× | ||
| 12 | Self-love | Health | 1.62× | ||
| 13 | Activism | Politics & Society | 1.61× | ||
| 14 | Batman | Movies & TV | 1.56× | ||
| 15 | Museum | Arts & Culture | 1.56× | ||
| 16 | Seafood | Food & Beverages | 1.53× | ||
| 17 | Harry Potter | Movies & TV | 1.52× | ||
| 18 | Machine learning | Business & Career | 1.51× | ||
| 19 | Career development | Business & Career | 1.50× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Social Media Usage | JOY | 0.68× | |
| Family Orientation | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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