A data profile of the people who buy, follow and care about Astronomy in Germany — modelled from more than twelve digital signal sources. Astronomy has an estimated audience of 1,930,874 people in Germany.
The average Astronomy fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hugendubel, Tour de France, French Bulldog, with strongest over-indexing on Hugendubel (2.62× the country average).
Demographically, the Astronomy audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Astronomy fan in Germany is balanced, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Hugendubel.
The key figures that characterise the Astronomy profile in Germany.
51.1% are female, 48.9% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 36.5 |
| Estimated audience size | 1,930,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Astronomy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 6.9% |
| Italy | 6.6% |
Where the Astronomy audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 1.20× | |
| 02 | Berlin | ~100K | 1.14× | |
| 03 | Hamburg | ~50K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.07× | |
| 05 | Baden-Württemberg | ~300K | 1.07× | |
| 06 | Sachsen-Anhalt | ~50K | 1.07× | |
| 07 | Sachsen | ~100K | 1.05× | |
| 08 | Hessen | ~200K | 1.03× | |
| 09 | Thüringen | ~50K | 0.99× | |
| 10 | Niedersachsen | ~200K | 0.98× | |
| 11 | Brandenburg | ~60K | 0.97× | |
| 12 | Bremen | ~20K | 0.97× | |
| 13 | Schleswig-Holstein | ~70K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.95× | |
| 15 | Rheinland-Pfalz | ~90K | 0.93× | |
| 16 | Saarland | ~20K | 0.89× |
The strongest cross-interests of the Astronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 5.27× | ||
| 02 | GoFundMe | Business & Career | 4.61× | ||
| 03 | Crime fiction | Literature | 3.37× | ||
| 04 | Robert Redford | Movies & TV | 3.14× | ||
| 05 | Tour de France | Sports | 3.06× | ||
| 06 | Siberian Husky | Pets & Animals | 2.78× | ||
| 07 | French Bulldog | Pets & Animals | 2.72× | ||
| 08 | Crystal | Fashion & Accessoires | 2.72× | ||
| 09 | Activism | Politics & Society | 2.71× | ||
| 10 | Labrador Retriever | Pets & Animals | 2.66× | ||
| 11 | Hugendubel | Shopping | 2.62× | ||
| 12 | Doberman Pinscher | Pets & Animals | 2.61× | ||
| 13 | Bulldog | Pets & Animals | 2.53× | ||
| 14 | Pokémon | Games | 2.29× | ||
| 15 | Art exhibition | Arts & Culture | 2.23× | ||
| 16 | CHIO Aachen | Sports | 2.20× | ||
| 17 | Fressnapf | Shopping | 2.04× | ||
| 18 | Internet & Social Media | 2.03× | |||
| 19 | Ryanair | Travel & Leisure | 1.62× | ||
| 20 | Batman | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.92× | |
| Mindfulness | BALANCE | 1.63× | |
| Risk Appetite | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| DIY Mentality | THRILL | 0.85× |
Astronomy has an estimated audience of 1,930,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.1% of Astronomy fans are female, 48.9% are male, with an average age of 36.5 years.
Astronomy fans show strongest brand affinity for Hugendubel (2.62×), Tour de France (3.06×), and French Bulldog (2.72×) over the country average.
Astronomy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Astronomy itself, the audience over-indexes on Tour de France (3.06×), French Bulldog (2.72×), Robert Redford (3.14×), and Labrador Retriever (2.66×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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