A data profile of the people who buy, follow and care about Astronomy in Spain — modelled from more than twelve digital signal sources. Astronomy has an estimated audience of 2,257,242 people in Spain.
Astronomy has an estimated audience of 2,257,242 people in Spain. 57.2% are female, 42.8% are male, average age 44.1. Top brand affinities: Satire, Genetics, Innovation, Cadena SER, New Testament.
Top brand affinities include Satire, Genetics, Innovation, with strongest over-indexing on Satire (3.86× the country average).
Demographically, the Astronomy audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Astronomy fan in Spain is more female, around 44.1 years old, with strong Individualism tendencies and a notable affinity for Satire.
The key figures that characterise the Astronomy profile in Spain.
57.2% are female, 42.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.1 |
| Estimated audience size | 2,257,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Astronomy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 6.9% |
| Italy | 6.6% |
The strongest cross-interests of the Astronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.85× | ||
| 02 | Berlin Wall | Travel & Leisure | 5.45× | ||
| 03 | Satire | Literature | 3.86× | ||
| 04 | Political science | Business & Career | 2.63× | ||
| 05 | Luck | Health | 2.52× | ||
| 06 | Bruce Willis | Movies & TV | 2.21× | ||
| 07 | Preventive healthcare | Health | 2.19× | ||
| 08 | Genetics | Kids & Family | 2.06× | ||
| 09 | Michael Jackson | Music & Radio | 2.03× | ||
| 10 | Volunteering | Politics & Society | 1.99× | ||
| 11 | Innovation | Business & Career | 1.97× | ||
| 12 | Refrigerator | Home & Garden | 1.91× | ||
| 13 | Uniqlo | Shopping | 1.81× | ||
| 14 | Bookselling | Literature | 1.80× | ||
| 15 | FilmAffinity | Movies & TV | 1.66× | ||
| 16 | Local food | Food & Beverages | 1.62× | ||
| 17 | Nonprofit organization | Politics & Society | 1.61× | ||
| 18 | Cadena SER | Music & Radio | 1.60× | ||
| 19 | Superman | Movies & TV | 1.58× | ||
| 20 | Radio | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.83× | |
| Spirituality | BALANCE | 1.63× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.83× | |
| Family Orientation | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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