A data profile of the people who buy, follow and care about Astronomy in United Kingdom — modelled from more than twelve digital signal sources. Astronomy has an estimated audience of 3,301,060 people in United Kingdom.
The average Astronomy fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Do it yourself (DIY), Superman, with strongest over-indexing on Wikipedia (4.01× the country average).
Demographically, the Astronomy audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Astronomy fan in United Kingdom is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Astronomy profile in United Kingdom.
59.7% are female, 40.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 41.3 |
| Estimated audience size | 3,301,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Astronomy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 6.9% |
| Italy | 6.6% |
Where the Astronomy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~600K | 1.29× | |
| 02 | West Midlands | ~200K | 1.24× | |
| 03 | Yorkshire and the Humber | ~300K | 1.23× | |
| 04 | Northern Ireland | ~100K | 1.23× | |
| 05 | North East | ~100K | 1.12× | |
| 06 | Scotland | ~300K | 1.08× | |
| 07 | Wales | ~200K | 1.02× | |
| 08 | East of England | ~300K | 0.99× | |
| 09 | South West | ~200K | 0.87× | |
| 10 | East Midlands | ~200K | 0.76× | |
| 11 | England | ~2M | 0.66× | |
| 12 | North West | ~200K | 0.53× |
The strongest cross-interests of the Astronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stephen Hawking | Business & Career | 4.06× | ||
| 02 | Wikipedia | Internet & Social Media | 4.01× | ||
| 03 | Political science | Business & Career | 2.50× | ||
| 04 | Sketch comedy | Movies & TV | 2.41× | ||
| 05 | Adoption | Kids & Family | 2.06× | ||
| 06 | Innovation | Business & Career | 2.02× | ||
| 07 | Philanthropy | Arts & Culture | 1.95× | ||
| 08 | Satire | Literature | 1.94× | ||
| 09 | Risk management | Business & Career | 1.94× | ||
| 10 | Museum | Arts & Culture | 1.80× | ||
| 11 | Online newspaper | News | 1.77× | ||
| 12 | Donald Trump | Politics & Society | 1.75× | ||
| 13 | David Attenborough | Movies & TV | 1.70× | ||
| 14 | Activism | Politics & Society | 1.70× | ||
| 15 | Contemporary art | Arts & Culture | 1.69× | ||
| 16 | Art exhibition | Arts & Culture | 1.65× | ||
| 17 | Superman | Movies & TV | 1.60× | ||
| 18 | Canada | Travel & Leisure | 1.60× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 20 | Local food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.58× | |
| Early Adopter Mentality | POWER | 1.58× | |
| Patriotism | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Indulgence | JOY | 0.89× |
Astronomy has an estimated audience of 3,301,060 people in United Kingdom, concentrated in England and South East.
59.7% of Astronomy fans are female, 40.3% are male, with an average age of 41.3 years.
Astronomy fans show strongest brand affinity for Wikipedia (4.01×), Do it yourself (DIY) (1.54×), and Superman (1.6×) over the country average.
Astronomy fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~600K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Astronomy itself, the audience over-indexes on Do it yourself (DIY) (1.54×), Superman (1.6×), Donald Trump (1.75×), and Philanthropy (1.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.