A data profile of the people who buy, follow and care about Canada in United Kingdom — modelled from more than twelve digital signal sources. Canada has an estimated audience of 6,607,767 people in United Kingdom.
The average Canada fan in United Kingdom is 43.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Country, Ottawa, Tim Horton, with strongest over-indexing on Country (1.9× the country average).
Demographically, the Canada audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Canada fan in United Kingdom is balanced, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Country.
The key figures that characterise the Canada profile in United Kingdom.
53.6% are female, 46.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.4 |
| Estimated audience size | 6,607,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Canada audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.45× | |
| 02 | Yorkshire and the Humber | ~700K | 1.36× | |
| 03 | South East | ~1M | 1.13× | |
| 04 | Wales | ~400K | 1.11× | |
| 05 | Scotland | ~700K | 1.10× | |
| 06 | North East | ~300K | 1.06× | |
| 07 | Northern Ireland | ~200K | 1.01× | |
| 08 | South West | ~500K | 0.87× | |
| 09 | East of England | ~500K | 0.86× | |
| 10 | East Midlands | ~400K | 0.79× | |
| 11 | England | ~4.5M | 0.77× | |
| 12 | North West | ~400K | 0.50× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Study abroad organization | Business & Career | 6.15× | ||
| 02 | University of Lagos | Business & Career | 5.13× | ||
| 03 | Ottawa | Travel & Leisure | 4.17× | ||
| 04 | Universities in the United Kingdom | Business & Career | 2.62× | ||
| 05 | Tim Horton | Sports | 2.59× | ||
| 06 | Liam Neeson | Movies & TV | 2.51× | ||
| 07 | Ontario | Travel & Leisure | 2.36× | ||
| 08 | Zoom (TV channel) | Technology & Electronics | 2.15× | ||
| 09 | Master of Business Administration | Business & Career | 2.08× | ||
| 10 | Toronto | Travel & Leisure | 2.00× | ||
| 11 | Electro (music) | Music & Radio | 1.99× | ||
| 12 | Space | Travel & Leisure | 1.99× | ||
| 13 | Country | Travel & Leisure | 1.90× | ||
| 14 | North America | Travel & Leisure | 1.78× | ||
| 15 | Postgraduate education | Business & Career | 1.77× | ||
| 16 | Britney Spears | Music & Radio | 1.59× | ||
| 17 | Husband | Kids & Family | 1.58× | ||
| 18 | English language | Politics & Society | 1.54× | ||
| 19 | CBS | Movies & TV | 1.54× | ||
| 20 | Germany | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.27× | |
| Individualism | JOY | 1.26× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.92× | |
| Sports Activity | POWER | 1.01× | |
| Price Sensitivity | PREMIUM | 1.01× |
Canada has an estimated audience of 6,607,767 people in United Kingdom, concentrated in England and South East.
53.6% of Canada fans are female, 46.4% are male, with an average age of 43.4 years.
Canada fans show strongest brand affinity for Country (1.9×), Ottawa (4.17×), and Tim Horton (2.59×) over the country average.
Canada fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Ottawa (4.17×), Tim Horton (2.59×), North America (1.78×), and Electro (music) (1.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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