A data profile of the people who buy, follow and care about CBS in United Kingdom — modelled from more than twelve digital signal sources. CBS has an estimated audience of 4,421,934 people in United Kingdom.
The average CBS fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Sketch comedy, Satire, with strongest over-indexing on Wikipedia (5.96× the country average).
Demographically, the CBS audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical CBS fan in United Kingdom is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the CBS profile in United Kingdom.
58.3% are female, 41.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.5 |
| Estimated audience size | 4,421,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide CBS audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 64.9% |
| United Kingdom | 4.4% |
| Canada | 3.8% |
Where the CBS audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.56× | |
| 02 | Yorkshire and the Humber | ~400K | 1.25× | |
| 03 | Northern Ireland | ~200K | 1.21× | |
| 04 | North East | ~200K | 1.17× | |
| 05 | Scotland | ~400K | 1.02× | |
| 06 | South East | ~600K | 1.00× | |
| 07 | Wales | ~200K | 0.93× | |
| 08 | East of England | ~400K | 0.87× | |
| 09 | South West | ~300K | 0.87× | |
| 10 | England | ~3.5M | 0.81× | |
| 11 | East Midlands | ~200K | 0.78× | |
| 12 | North West | ~300K | 0.59× |
The strongest cross-interests of the CBS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 6.85× | ||
| 02 | Wikipedia | Internet & Social Media | 5.96× | ||
| 03 | Sketch comedy | Movies & TV | 5.36× | ||
| 04 | Country rap | Music & Radio | 4.78× | ||
| 05 | Talk radio | Music & Radio | 4.43× | ||
| 06 | Broadcasting of sports events | Movies & TV | 4.13× | ||
| 07 | Adoption | Kids & Family | 3.84× | ||
| 08 | Satire | Literature | 3.66× | ||
| 09 | Margot Robbie | Movies & TV | 3.54× | ||
| 10 | Risk management | Business & Career | 2.89× | ||
| 11 | Betfair | Games | 2.82× | ||
| 12 | Esso | Cars & Mobility | 2.73× | ||
| 13 | William Hill (bookmaker) | Games | 2.51× | ||
| 14 | High-definition television | Technology & Electronics | 2.35× | ||
| 15 | Hobby | Home & Garden | 2.33× | ||
| 16 | Refrigerator | Home & Garden | 2.21× | ||
| 17 | Internet & Social Media | 1.82× | |||
| 18 | Distilled beverage | Food & Beverages | 1.78× | ||
| 19 | Aldi | Shopping | 1.65× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.77× |
CBS has an estimated audience of 4,421,934 people in United Kingdom, concentrated in England and South East.
58.3% of CBS fans are female, 41.7% are male, with an average age of 42.5 years.
CBS fans show strongest brand affinity for Wikipedia (5.96×), Sketch comedy (5.36×), and Satire (3.66×) over the country average.
CBS fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond CBS itself, the audience over-indexes on Sketch comedy (5.36×), Satire (3.66×), Hobby (2.33×), and Alexandra Daddario (6.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for CBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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