A data profile of the people who buy, follow and care about CBS in Canada — modelled from more than twelve digital signal sources. CBS has an estimated audience of 3,759,491 people in Canada.
The average CBS fan in Canada is 43.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, WestJet, TMZ, with strongest over-indexing on Real property (1.65× the country average).
Demographically, the CBS audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical CBS fan in Canada is balanced, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the CBS profile in Canada.
53.6% are female, 46.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.3 |
| Estimated audience size | 3,759,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide CBS audience comes from Canada.
| Country | Share |
|---|---|
| United States | 64.9% |
| United Kingdom | 4.4% |
| Canada | 3.8% |
Where the CBS audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~100K | 1.84× | |
| 02 | Ontario | ~2M | 1.16× | |
| 03 | British Columbia | ~600K | 1.04× | |
| 04 | Nova Scotia | ~100K | 0.97× | |
| 05 | Quebec | ~800K | 0.91× | |
| 06 | New Brunswick | ~80K | 0.90× | |
| 07 | Prince Edward Island | ~20K | 0.88× | |
| 08 | Saskatchewan | ~100K | 0.82× | |
| 09 | Alberta | ~400K | 0.79× | |
| 10 | Manitoba | ~100K | 0.73× |
The strongest cross-interests of the CBS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hilary Duff | Movies & TV | 2.86× | ||
| 02 | Kevin Costner | Movies & TV | 2.85× | ||
| 03 | Jimmy Fallon | Movies & TV | 2.67× | ||
| 04 | CBS Sports | Movies & TV | 2.65× | ||
| 05 | Late-night talk show | Movies & TV | 2.48× | ||
| 06 | Super Bowl | Sports | 2.05× | ||
| 07 | Bored Panda | Internet & Social Media | 2.01× | ||
| 08 | Mission: Impossible | Movies & TV | 2.00× | ||
| 09 | Bruce Willis | Movies & TV | 1.94× | ||
| 10 | Jimmy Kimmel | Movies & TV | 1.89× | ||
| 11 | Michael Jackson | Music & Radio | 1.83× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.83× | ||
| 13 | Tom Cruise | Movies & TV | 1.69× | ||
| 14 | Real property | Home & Garden | 1.65× | ||
| 15 | New Zealand | Travel & Leisure | 1.64× | ||
| 16 | Crime fiction | Literature | 1.64× | ||
| 17 | TMZ | Internet & Social Media | 1.63× | ||
| 18 | Britney Spears | Music & Radio | 1.58× | ||
| 19 | Breakfast television | Movies & TV | 1.55× | ||
| 20 | WestJet | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.77× |
CBS has an estimated audience of 3,759,491 people in Canada, concentrated in Ontario and Quebec.
53.6% of CBS fans are female, 46.4% are male, with an average age of 43.3 years.
CBS fans show strongest brand affinity for Real property (1.65×), WestJet (1.52×), and TMZ (1.63×) over the country average.
CBS fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~800K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond CBS itself, the audience over-indexes on WestJet (1.52×), TMZ (1.63×), CBS Sports (2.65×), and Michael Jackson (1.83×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for CBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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