A data profile of the people who buy, follow and care about Master of Business Administration in United Kingdom — modelled from more than twelve digital signal sources. Master of Business Administration has an estimated audience of 3,245,733 people in United Kingdom.
The average Master of Business Administration fan in United Kingdom is 42.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include American Marketing Association, Business school, Sports equipment, with strongest over-indexing on American Marketing Association (19.84× the country average).
Demographically, the Master of Business Administration audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Master of Business Administration fan in United Kingdom is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for American Marketing Association.
The key figures that characterise the Master of Business Administration profile in United Kingdom.
52.7% are female, 47.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.0 |
| Estimated audience size | 3,245,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Master of Business Administration audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 7.6% |
| Brazil | 5.4% |
Where the Master of Business Administration audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~800K | 1.90× | |
| 02 | England | ~2.5M | 1.34× | |
| 03 | East of England | ~300K | 1.04× | |
| 04 | North West | ~300K | 1.01× | |
| 05 | South East | ~400K | 0.98× | |
| 06 | Wales | ~200K | 0.97× | |
| 07 | Scotland | ~300K | 0.95× | |
| 08 | South West | ~300K | 0.95× | |
| 09 | Northern Ireland | ~100K | 0.95× | |
| 10 | East Midlands | ~200K | 0.92× | |
| 11 | North East | ~100K | 0.90× | |
| 12 | West Midlands | ~100K | 0.88× | |
| 13 | Yorkshire and the Humber | ~200K | 0.80× |
The strongest cross-interests of the Master of Business Administration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Graduate Management Admission Test | Business & Career | 30.05× | ||
| 02 | MIT Sloan School of Management | Business & Career | 23.93× | ||
| 03 | McKinsey & Company | Business & Career | 21.73× | ||
| 04 | Padel (sport) | Sports | 20.24× | ||
| 05 | American Marketing Association | Business & Career | 19.84× | ||
| 06 | Ethiopian Airlines | Travel & Leisure | 12.72× | ||
| 07 | Business school | Business & Career | 11.99× | ||
| 08 | Hailee Steinfeld | Movies & TV | 11.51× | ||
| 09 | Services marketing | Business & Career | 10.51× | ||
| 10 | Business education | Business & Career | 10.32× | ||
| 11 | Simple living | Politics & Society | 6.03× | ||
| 12 | Cricbuzz | Sports | 5.93× | ||
| 13 | Financial accounting | Business & Career | 5.37× | ||
| 14 | Master's degree | Business & Career | 5.06× | ||
| 15 | Sports equipment | Sports | 4.98× | ||
| 16 | Google Docs | Internet & Social Media | 3.75× | ||
| 17 | Claude | Technology & Electronics | 2.77× | ||
| 18 | Education | Business & Career | 1.91× | ||
| 19 | Personal finance | Business & Career | 1.68× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.05× | |
| Convenience Orientation | PREMIUM | 2.75× | |
| Patriotism | CONSERVATISM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.90× | |
| Pet Ownership | JOY | 0.92× | |
| Creativity | OPEN | 0.93× |
Master of Business Administration has an estimated audience of 3,245,733 people in United Kingdom, concentrated in England and Greater London.
52.7% of Master of Business Administration fans are female, 47.3% are male, with an average age of 42.0 years.
Master of Business Administration fans show strongest brand affinity for American Marketing Association (19.84×), Business school (11.99×), and Sports equipment (4.98×) over the country average.
Master of Business Administration fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~800K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Master of Business Administration itself, the audience over-indexes on Business school (11.99×), Sports equipment (4.98×), Padel (sport) (20.24×), and Services marketing (10.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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