A data profile of the people who buy, follow and care about Master of Business Administration in Brazil — modelled from more than twelve digital signal sources. Master of Business Administration has an estimated audience of 6,296,392 people in Brazil.
The average Master of Business Administration fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Student, Master's degree, Academic degree, with strongest over-indexing on Student (1.67× the country average).
Demographically, the Master of Business Administration audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Master of Business Administration fan in Brazil is more female, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Student.
The key figures that characterise the Master of Business Administration profile in Brazil.
60.5% are female, 39.5% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.2 |
| Estimated audience size | 6,296,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Master of Business Administration audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 7.6% |
| Brazil | 5.4% |
Where the Master of Business Administration audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2M | 1.10× | |
| 02 | Roraima | ~20K | 1.10× | |
| 03 | Amazonas | ~100K | 1.09× | |
| 04 | Amapá | ~20K | 1.09× | |
| 05 | Acre | ~20K | 1.07× | |
| 06 | Rio de Janeiro | ~600K | 1.02× | |
| 07 | Tocantins | ~40K | 1.02× | |
| 08 | Rondônia | ~50K | 1.00× | |
| 09 | Maranhão | ~200K | 0.99× | |
| 10 | Mato Grosso | ~100K | 0.99× | |
| 11 | Federal District | ~100K | 0.99× | |
| 12 | Piauí | ~90K | 0.99× | |
| 13 | Sergipe | ~70K | 0.99× | |
| 14 | Mato Grosso do Sul | ~90K | 0.97× | |
| 15 | Alagoas | ~90K | 0.97× | |
| 16 | Pará | ~200K | 0.96× | |
| 17 | Espírito Santo | ~100K | 0.96× | |
| 18 | Rio Grande do Norte | ~100K | 0.96× | |
| 19 | Paraíba | ~100K | 0.95× | |
| 20 | Pernambuco | ~300K | 0.93× | |
| 21 | Rio Grande do Sul | ~300K | 0.92× | |
| 22 | Ceará | ~300K | 0.92× | |
| 23 | Goiás | ~200K | 0.92× | |
| 24 | Bahia | ~400K | 0.91× | |
| 25 | Minas Gerais | ~600K | 0.89× | |
| 26 | Santa Catarina | ~200K | 0.86× | |
| 27 | Paraná | ~300K | 0.82× |
The strongest cross-interests of the Master of Business Administration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Marketing Association | Business & Career | 4.86× | ||
| 02 | Business education | Business & Career | 4.10× | ||
| 03 | Business process | Business & Career | 3.54× | ||
| 04 | SAS (software) | Technology & Electronics | 2.98× | ||
| 05 | Master's degree | Business & Career | 2.72× | ||
| 06 | Academic degree | Business & Career | 2.57× | ||
| 07 | Business school | Business & Career | 2.56× | ||
| 08 | Udemy | Business & Career | 2.42× | ||
| 09 | Secondary education | Kids & Family | 2.38× | ||
| 10 | Bachelor's degree | Business & Career | 2.15× | ||
| 11 | Vocational education | Business & Career | 1.95× | ||
| 12 | Research | Business & Career | 1.89× | ||
| 13 | Postgraduate education | Business & Career | 1.87× | ||
| 14 | Accounting | Business & Career | 1.77× | ||
| 15 | YouTube Music | Internet & Social Media | 1.71× | ||
| 16 | Student | Business & Career | 1.67× | ||
| 17 | Indeed.com | Business & Career | 1.67× | ||
| 18 | College | Business & Career | 1.63× | ||
| 19 | University | Business & Career | 1.59× | ||
| 20 | Economy | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Risk Appetite | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Design Affinity | PREMIUM | 0.95× |
Master of Business Administration has an estimated audience of 6,296,392 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
60.5% of Master of Business Administration fans are female, 39.5% are male, with an average age of 40.2 years.
Master of Business Administration fans show strongest brand affinity for Student (1.67×), Master's degree (2.72×), and Academic degree (2.57×) over the country average.
Master of Business Administration fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Master of Business Administration itself, the audience over-indexes on Master's degree (2.72×), Academic degree (2.57×), Research (1.89×), and Business process (3.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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