A data profile of the people who buy, follow and care about Postgraduate education in Brazil — modelled from more than twelve digital signal sources. Postgraduate education has an estimated audience of 10,416,802 people in Brazil.
Postgraduate education has an estimated audience of 10,416,802 people in Brazil. 62.5% are female, 37.5% are male, average age 38.4. Top brand affinities: Instagram, Medicine, College, Business school, JusBrasil.
Top brand affinities include Instagram, Medicine, College, with strongest over-indexing on Instagram (1.52× the country average).
Demographically, the Postgraduate education audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Postgraduate education fan in Brazil is more female, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Postgraduate education profile in Brazil.
62.5% are female, 37.5% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.4 |
| Estimated audience size | 10,416,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Postgraduate education audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.9% |
| Brazil | 10.0% |
| India | 8.2% |
The strongest cross-interests of the Postgraduate education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business school | Business & Career | 3.10× | ||
| 02 | Massive open online course | Business & Career | 2.55× | ||
| 03 | FlixBus | Cars & Mobility | 2.24× | ||
| 04 | Language education | Business & Career | 2.06× | ||
| 05 | Xabi Alonso | Sports | 2.01× | ||
| 06 | College | Business & Career | 1.90× | ||
| 07 | Master of Business Administration | Business & Career | 1.87× | ||
| 08 | Children's literature | Literature | 1.79× | ||
| 09 | True Detective | Movies & TV | 1.67× | ||
| 10 | Career development | Business & Career | 1.66× | ||
| 11 | Crime fiction | Literature | 1.64× | ||
| 12 | Innovation | Business & Career | 1.63× | ||
| 13 | Wearable technology | Technology & Electronics | 1.62× | ||
| 14 | Private school | Kids & Family | 1.61× | ||
| 15 | Medicine | Business & Career | 1.60× | ||
| 16 | Malaysia Airlines | Travel & Leisure | 1.60× | ||
| 17 | JusBrasil | Internet & Social Media | 1.59× | ||
| 18 | Activism | Politics & Society | 1.56× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Individualism | JOY | 1.46× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Postgraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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