Postgraduate education Audience in Brazil
Postgraduate education has an estimated audience of 10,416,802 people in Brazil. 62.5% are female, 37.5% are male, average age 38.4. Top brand affinities: Sport Club do Recife, University, Telegram, Electrolux, Localiza.
Top brand affinities include Sport Club do Recife, University, Telegram, with strongest over-indexing on Sport Club do Recife (1.96× the country average). Demographically, the Postgraduate education audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Postgraduate education fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.4 |
| Estimated audience size | 10,416,802 |
Audience persona
The typical Postgraduate education fan in Brazil is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Sport Club do Recife.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club do Recife | 1.96× | Sports |
| University | 1.69× | Business & Career |
| Telegram | 2.02× | Internet & Social Media |
| Electrolux | 1.93× | Home & Garden |
| Localiza | 1.8× | Cars & Mobility |
| TripAdvisor | 2.11× | Travel & Leisure |
| Forró | 1.74× | Music & Radio |
| JusBrasil | 1.87× | Internet & Social Media |
| Steam | 2.08× | Games |
| College | 1.51× | Business & Career |
| 1.65× | Internet & Social Media | |
| Havaianas | 1.74× | Fashion & Accessoires |
| Business school | 2.71× | Business & Career |
| Master of Business Administration | 1.95× | Business & Career |
| Michael Jackson | 2.05× | Music & Radio |
| Private school | 2.02× | Kids & Family |
| Xiaomi | 1.91× | Technology & Electronics |
| Anti-aging cream | 1.65× | Beauty & Wellness |
| BTS | 1.69× | Music & Radio |
| True Detective | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.36 |
| Quality Awareness | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.24 |
| Design Affinity | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Brazil | 10.0% |
| India | 8.2% |
See Postgraduate education audiences in other countries
- Postgraduate education — Germany
- Postgraduate education — United States
- Postgraduate education — United Kingdom
- Postgraduate education — France
- Postgraduate education — Italy
- Postgraduate education — Spain
- Postgraduate education — Japan
- Postgraduate education — South Korea
- Postgraduate education — India
- Postgraduate education — Canada
- Postgraduate education — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Postgraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.