Postgraduate education Audience in Germany
Postgraduate education has an estimated audience of 3,118,830 people in Germany. 57.6% are female, 42.4% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Christmas Gift, Buddy – The Buddy Holly Story, Business English, Fantasy Earth: Zero.
The average Postgraduate education fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Christmas Gift, Buddy – The Buddy Holly Story, with strongest over-indexing on Cocktail (1.9× the country average). Demographically, the Postgraduate education audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Postgraduate education fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 32.7 |
| Estimated audience size | 3,118,830 |
Audience persona
The typical Postgraduate education fan in Germany is more female, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 400,954 | 0.59× |
| Bayern | 331,921 | 0.66× |
| Baden-Württemberg | 218,680 | 0.51× |
| Niedersachsen | 142,511 | 0.47× |
| Hessen | 140,551 | 0.59× |
| Berlin | 112,916 | 0.81× |
| Sachsen | 103,285 | 0.68× |
| Rheinland-Pfalz | 94,141 | 0.6× |
| Thüringen | 92,508 | 1.16× |
| Brandenburg | 91,201 | 0.94× |
| Sachsen-Anhalt | 89,843 | 1.11× |
| Mecklenburg-Vorpommern | 86,543 | 1.45× |
| Saarland | 78,551 | 2.05× |
| Schleswig-Holstein | 77,123 | 0.69× |
| Bremen | 77,086 | 2.89× |
| Hamburg | 55,363 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.9× | Food & Beverages |
| Christmas Gift | 1.62× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.28× | Music & Radio |
| Business English | 2.23× | Business & Career |
| Fantasy Earth: Zero | 5.17× | Games |
| Building insulation | 3.2× | Home & Garden |
| Picnic | 2.5× | Kids & Family |
| Icon (magazine) | 1.7× | Arts & Culture |
| Humans (TV series) | 3.46× | Movies & TV |
| Liberace | 3.95× | Music & Radio |
| Alaska | 2.18× | Travel & Leisure |
| Google Analytics | 1.54× | Internet & Social Media |
| Peugeot 308 | 2.08× | Cars & Mobility |
| Hamburg-Mitte | 4.42× | Travel & Leisure |
| Golem | 1.57× | Technology & Electronics |
| Tuscany | 2.3× | Travel & Leisure |
| Jaguar F-Pace | 2.97× | Cars & Mobility |
| Krasnodar | 3.8× | Travel & Leisure |
| Staycation | 1.72× | Home & Garden |
| Minnesota | 2.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.09 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Sustainability | BALANCE | 1.51 |
| Urban Lifestyle | OPEN | 1.37 |
| Social Media Usage | JOY | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Brazil | 10.0% |
| India | 8.2% |
See Postgraduate education audiences in other countries
- Postgraduate education — United States
- Postgraduate education — United Kingdom
- Postgraduate education — France
- Postgraduate education — Italy
- Postgraduate education — Spain
- Postgraduate education — Brazil
- Postgraduate education — Japan
- Postgraduate education — South Korea
- Postgraduate education — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Postgraduate education have in Germany?
Postgraduate education has an estimated audience of 3,118,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Postgraduate education fans?
57.6% of Postgraduate education fans are female, 42.4% are male, with an average age of 32.7 years.
Which brands do Postgraduate education fans like most?
Postgraduate education fans show strongest brand affinity for Cocktail (1.9×), Christmas Gift (1.62×), and Buddy – The Buddy Holly Story (4.28×) over the country average.
Where do Postgraduate education fans live in Germany?
Postgraduate education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,954), Bayern (reach 331,921), and Baden-Württemberg (reach 218,680). These three regions account for the largest share of the active audience.
What other brands do Postgraduate education fans also like?
Beyond Postgraduate education itself, the audience over-indexes on Christmas Gift (1.62×), Buddy – The Buddy Holly Story (4.28×), Business English (2.23×), and Fantasy Earth: Zero (5.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Postgraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.