A data profile of the people who buy, follow and care about Business process in Brazil — modelled from more than twelve digital signal sources. Business process has an estimated audience of 3,428,952 people in Brazil.
Business process has an estimated audience of 3,428,952 people in Brazil. 54.5% are female, 45.5% are male, average age 40.9. Top brand affinities: Master of Business Administration, GitHub, Accounting, MSN, Business intelligence.
Top brand affinities include Master of Business Administration, GitHub, Accounting, with strongest over-indexing on Master of Business Administration (3.54× the country average).
Demographically, the Business process audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Business process fan in Brazil is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the Business process profile in Brazil.
54.5% are female, 45.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.9 |
| Estimated audience size | 3,428,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Business process audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 5.0% |
| Italy | 5.0% |
The strongest cross-interests of the Business process audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 5.14× | ||
| 02 | John Wick 2 | Movies & TV | 4.92× | ||
| 03 | Business intelligence | Business & Career | 3.99× | ||
| 04 | Master of Business Administration | Business & Career | 3.54× | ||
| 05 | GitHub | Internet & Social Media | 2.44× | ||
| 06 | Trello | Internet & Social Media | 2.38× | ||
| 07 | Business school | Business & Career | 2.02× | ||
| 08 | Petrobras | Cars & Mobility | 1.94× | ||
| 09 | Rail transport | Travel & Leisure | 1.94× | ||
| 10 | Accounting | Business & Career | 1.90× | ||
| 11 | Public transport | Cars & Mobility | 1.84× | ||
| 12 | Innovation | Business & Career | 1.83× | ||
| 13 | Khan Academy | Business & Career | 1.79× | ||
| 14 | MSN | News | 1.76× | ||
| 15 | Spanish language | Politics & Society | 1.70× | ||
| 16 | Wikipedia | Internet & Social Media | 1.66× | ||
| 17 | Bossa nova | Music & Radio | 1.64× | ||
| 18 | Lodging | Travel & Leisure | 1.64× | ||
| 19 | Enel | Home & Garden | 1.56× | ||
| 20 | JusBrasil | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.01× | |
| Career Orientation | POWER | 1.89× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Business process. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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