A data profile of the people who buy, follow and care about YouTube Music in Brazil — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 7,283,151 people in Brazil.
The average YouTube Music fan in Brazil is 30.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
The key figures that characterise the YouTube Music profile in Brazil.
70.3% are female, 29.7% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 30.4 |
| Estimated audience size | 7,283,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide YouTube Music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~80K | 1.24× | |
| 02 | Paraná | ~500K | 1.19× | |
| 03 | Mato Grosso | ~200K | 1.19× | |
| 04 | São Paulo | ~2M | 1.17× | |
| 05 | Santa Catarina | ~400K | 1.14× | |
| 06 | Mato Grosso do Sul | ~100K | 1.13× | |
| 07 | Roraima | ~20K | 1.09× | |
| 08 | Rio Grande do Sul | ~500K | 1.08× | |
| 09 | Goiás | ~300K | 1.07× | |
| 10 | Tocantins | ~50K | 1.07× | |
| 11 | Espírito Santo | ~200K | 1.05× | |
| 12 | Minas Gerais | ~800K | 1.04× | |
| 13 | Acre | ~30K | 1.00× | |
| 14 | Piauí | ~100K | 0.99× | |
| 15 | Sergipe | ~70K | 0.98× | |
| 16 | Federal District | ~100K | 0.96× | |
| 17 | Paraíba | ~100K | 0.93× | |
| 18 | Amazonas | ~100K | 0.93× | |
| 19 | Bahia | ~400K | 0.91× | |
| 20 | Rio Grande do Norte | ~100K | 0.90× | |
| 21 | Pará | ~200K | 0.89× | |
| 22 | Pernambuco | ~300K | 0.88× | |
| 23 | Ceará | ~300K | 0.88× | |
| 24 | Maranhão | ~200K | 0.87× | |
| 25 | Amapá | ~20K | 0.87× | |
| 26 | Alagoas | ~90K | 0.81× | |
| 27 | Rio de Janeiro | ~500K | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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