A data profile of the people who buy, follow and care about Research in Brazil — modelled from more than twelve digital signal sources. Research has an estimated audience of 12,080,249 people in Brazil.
Research has an estimated audience of 12,080,249 people in Brazil. 62.7% are female, 37.3% are male, average age 41.0. Top brand affinities: MSN, Spanish language, Master of Business Administration, Bossa nova, Khan Academy.
Top brand affinities include MSN, Spanish language, Master of Business Administration, with strongest over-indexing on MSN (2.06× the country average).
Demographically, the Research audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Research fan in Brazil is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Research profile in Brazil.
62.7% are female, 37.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.0 |
| Estimated audience size | 12,080,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Research audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Albert Einstein | Technology & Electronics | 2.19× | ||
| 02 | Marie Curie | Business & Career | 2.11× | ||
| 03 | MSN | News | 2.06× | ||
| 04 | Maria Bethânia | Music & Radio | 1.98× | ||
| 05 | Master of Business Administration | Business & Career | 1.89× | ||
| 06 | Juliana Paes | Movies & TV | 1.89× | ||
| 07 | Spanish language | Politics & Society | 1.86× | ||
| 08 | Gal Costa | Music & Radio | 1.86× | ||
| 09 | Deborah Secco | Movies & TV | 1.85× | ||
| 10 | Bossa nova | Music & Radio | 1.81× | ||
| 11 | Iberia (airline) | Travel & Leisure | 1.78× | ||
| 12 | Petrobras | Cars & Mobility | 1.75× | ||
| 13 | Liam Neeson | Movies & TV | 1.69× | ||
| 14 | Masonry | Home & Garden | 1.67× | ||
| 15 | Khan Academy | Business & Career | 1.62× | ||
| 16 | Wikipedia | Internet & Social Media | 1.57× | ||
| 17 | Island | Travel & Leisure | 1.57× | ||
| 18 | Lodging | Travel & Leisure | 1.54× | ||
| 19 | Forestry | Home & Garden | 1.52× | ||
| 20 | Genetics | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Urban Lifestyle | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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