Research Audience in Brazil
Research has an estimated audience of 12,080,249 people in Brazil. 62.7% are female, 37.3% are male, average age 41.0. Top brand affinities: Nature, WhatsApp, Family, Preta Gil, Social media.
Top brand affinities include Nature, WhatsApp, Family, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Research audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.0 |
| Estimated audience size | 12,080,249 |
Audience persona
The typical Research fan in Brazil is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| 1.58× | Internet & Social Media | |
| Family | 1.53× | Kids & Family |
| Preta Gil | 1.63× | Music & Radio |
| Social media | 1.61× | Business & Career |
| Sport Club do Recife | 2.1× | Sports |
| University | 1.97× | Business & Career |
| Happiness | 1.78× | Health |
| Electrolux | 2.23× | Home & Garden |
| Localiza | 2.06× | Cars & Mobility |
| 1.74× | Technology & Electronics | |
| Telegram | 2.18× | Internet & Social Media |
| Mixed martial arts | 2.76× | Sports |
| Dogs | 1.64× | Pets & Animals |
| Spas | 1.66× | Beauty & Wellness |
| MSN | 1.81× | News |
| Apartment | 1.62× | Business & Career |
| Forró | 1.85× | Music & Radio |
| Steam | 2.25× | Games |
| Netshoes | 1.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.54 |
| Risk Appetite | THRILL | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Creativity | OPEN | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.