Research Audience in Italy
Research has an estimated audience of 14,365,951 people in Italy. 55.2% are female, 44.8% are male, average age 43.8. Top brand affinities: General practitioner, Google News, Instant messaging, Dentistry, Costume jewelry.
Top brand affinities include General practitioner, Google News, Instant messaging, with strongest over-indexing on General practitioner (4.27× the country average). Demographically, the Research audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.8 |
| Estimated audience size | 14,365,951 |
Audience persona
The typical Research fan in Italy is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for General practitioner.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General practitioner | 4.27× | Health |
| Google News | 3.26× | News |
| Instant messaging | 2.71× | Internet & Social Media |
| Dentistry | 3.76× | Business & Career |
| Costume jewelry | 3.03× | Fashion & Accessoires |
| Slovenia | 2.31× | Travel & Leisure |
| Doctor of Medicine | 3.29× | Business & Career |
| Bars | 1.52× | Travel & Leisure |
| Bedroom furniture | 2.88× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Expert (company) | 2.58× | Shopping |
| Google Maps | 1.73× | Internet & Social Media |
| Library | 2.88× | Literature |
| Canada | 1.96× | Travel & Leisure |
| Voucher | 2.39× | Shopping |
| Rose | 3.15× | Home & Garden |
| Germany | 2.52× | Travel & Leisure |
| University | 1.65× | Business & Career |
| Crédit Agricole | 2.3× | Business & Career |
| La Dolce Vita | 4.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.29 |
| Career Orientation | POWER | 1.16 |
| Social Media Usage | JOY | 1.06 |
| DIY Mentality | THRILL | 1.03 |
| Sustainability | BALANCE | 1 |
| Spirituality | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.