A data profile of the people who buy, follow and care about Research in Italy — modelled from more than twelve digital signal sources. Research has an estimated audience of 14,365,951 people in Italy.
Research has an estimated audience of 14,365,951 people in Italy. 55.2% are female, 44.8% are male, average age 43.8. Top brand affinities: Wikipedia, WhatsApp, Volunteering, Satire, General practitioner.
Top brand affinities include Wikipedia, WhatsApp, Volunteering, with strongest over-indexing on Wikipedia (3.63× the country average).
Demographically, the Research audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Research fan in Italy is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Research profile in Italy.
55.2% are female, 44.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.8 |
| Estimated audience size | 14,365,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Research audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.63× | ||
| 02 | New Testament | Politics & Society | 3.44× | ||
| 03 | Improvisation | Music & Radio | 3.27× | ||
| 04 | Satire | Literature | 2.82× | ||
| 05 | Master of Business Administration | Business & Career | 2.72× | ||
| 06 | General practitioner | Health | 2.61× | ||
| 07 | Doctor of Medicine | Business & Career | 2.45× | ||
| 08 | Political science | Business & Career | 2.04× | ||
| 09 | Dentistry | Business & Career | 2.04× | ||
| 10 | Mediaset | Technology & Electronics | 1.99× | ||
| 11 | Volunteering | Politics & Society | 1.98× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.91× | ||
| 13 | Champagne | Food & Beverages | 1.82× | ||
| 14 | Musical theatre | Movies & TV | 1.73× | ||
| 15 | Milk | Food & Beverages | 1.64× | ||
| 16 | Singer-songwriter | Music & Radio | 1.57× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Genetics | Kids & Family | 1.56× | ||
| 19 | Nonprofit organization | Politics & Society | 1.55× | ||
| 20 | Financial services | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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