A data profile of the people who buy, follow and care about Research in Canada — modelled from more than twelve digital signal sources. Research has an estimated audience of 7,289,677 people in Canada.
The average Research fan in Canada is 42.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Innovation, Sustainable energy, Western Union, with strongest over-indexing on Innovation (1.75× the country average).
Demographically, the Research audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Research fan in Canada is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Innovation.
The key figures that characterise the Research profile in Canada.
53.9% are female, 46.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.5 |
| Estimated audience size | 7,289,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Research audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
Where the Research audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.61× | |
| 02 | British Columbia | ~1.5M | 1.44× | |
| 03 | Alberta | ~900K | 1.04× | |
| 04 | Saskatchewan | ~200K | 1.02× | |
| 05 | Manitoba | ~300K | 1.01× | |
| 06 | Nova Scotia | ~200K | 1.00× | |
| 07 | New Brunswick | ~200K | 0.97× | |
| 08 | Prince Edward Island | ~30K | 0.89× | |
| 09 | Newfoundland and Labrador | ~90K | 0.81× | |
| 10 | Quebec | ~1.5M | 0.78× |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 2.43× | ||
| 02 | Sustainable energy | Home & Garden | 1.83× | ||
| 03 | Elderly care | Health | 1.82× | ||
| 04 | Innovation | Business & Career | 1.75× | ||
| 05 | Individualism | Politics & Society | 1.72× | ||
| 06 | Nobel Peace Prize | Politics & Society | 1.69× | ||
| 07 | Duvet | Home & Garden | 1.69× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 09 | Urban agriculture | Business & Career | 1.63× | ||
| 10 | Diabetes mellitus type 2 awareness | Health | 1.63× | ||
| 11 | Data science | Business & Career | 1.57× | ||
| 12 | Albert Einstein | Technology & Electronics | 1.56× | ||
| 13 | McMaster University | Business & Career | 1.56× | ||
| 14 | Western Union | Business & Career | 1.55× | ||
| 15 | Charlie Chaplin | Movies & TV | 1.55× | ||
| 16 | Bored Panda | Internet & Social Media | 1.54× | ||
| 17 | Fertilizer | Home & Garden | 1.54× | ||
| 18 | Baking powder | Food & Beverages | 1.53× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 20 | Anthony Hopkins | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Sustainability | BALANCE | 1.37× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Indulgence | JOY | 0.93× |
Research has an estimated audience of 7,289,677 people in Canada, concentrated in Ontario and British Columbia.
53.9% of Research fans are female, 46.1% are male, with an average age of 42.5 years.
Research fans show strongest brand affinity for Innovation (1.75×), Sustainable energy (1.83×), and Western Union (1.55×) over the country average.
Research fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Research itself, the audience over-indexes on Sustainable energy (1.83×), Western Union (1.55×), Tabloid (newspaper format) (1.52×), and Non-alcoholic beverage (1.68×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.