Research Audience in Canada
Research has an estimated audience of 7,289,677 people in Canada. 53.9% are female, 46.1% are male, average age 42.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Innovation, Sustainable energy, Western Union, Tabloid (newspaper format), Non-alcoholic beverage.
The average Research fan in Canada is 42.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Innovation, Sustainable energy, Western Union, with strongest over-indexing on Innovation (1.75× the country average). Demographically, the Research audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.5 |
| Estimated audience size | 7,289,677 |
Audience persona
The typical Research fan in Canada is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,911,434 | 1.61× |
| British Columbia | 1,565,644 | 1.44× |
| Quebec | 1,353,434 | 0.78× |
| Alberta | 934,839 | 1.04× |
| Manitoba | 276,316 | 1.01× |
| Saskatchewan | 236,042 | 1.02× |
| Nova Scotia | 217,595 | 1.0× |
| New Brunswick | 163,666 | 0.97× |
| Newfoundland and Labrador | 89,568 | 0.81× |
| Prince Edward Island | 31,736 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.75× | Business & Career |
| Sustainable energy | 1.83× | Home & Garden |
| Western Union | 1.55× | Business & Career |
| Tabloid (newspaper format) | 1.52× | Literature |
| Non-alcoholic beverage | 1.68× | Food & Beverages |
| Bored Panda | 1.54× | Internet & Social Media |
| Fertilizer | 1.54× | Home & Garden |
| Data science | 1.57× | Business & Career |
| The Wall Street Journal | 1.5× | News |
| Urban agriculture | 1.63× | Business & Career |
| Diabetes mellitus type 2 awareness | 1.63× | Health |
| Diplomacy | 2.43× | Politics & Society |
| Individualism | 1.72× | Politics & Society |
| Albert Einstein | 1.56× | Technology & Electronics |
| Anthony Hopkins | 1.52× | Movies & TV |
| Nobel Peace Prize | 1.69× | Politics & Society |
| McMaster University | 1.56× | Business & Career |
| Duvet | 1.69× | Home & Garden |
| Elderly care | 1.82× | Health |
| Baking powder | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.42 |
| Sustainability | BALANCE | 1.37 |
| Career Orientation | POWER | 1.33 |
| Individualism | JOY | 1.31 |
| Family Orientation | CONSERVATISM | 1.26 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Research have in Canada?
Research has an estimated audience of 7,289,677 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Research fans?
53.9% of Research fans are female, 46.1% are male, with an average age of 42.5 years.
Which brands do Research fans like most?
Research fans show strongest brand affinity for Innovation (1.75×), Sustainable energy (1.83×), and Western Union (1.55×) over the country average.
Where do Research fans live in Canada?
Research fans in Canada are most concentrated in Ontario (reach 4,911,434), British Columbia (reach 1,565,644), and Quebec (reach 1,353,434). These three regions account for the largest share of the active audience.
What other brands do Research fans also like?
Beyond Research itself, the audience over-indexes on Sustainable energy (1.83×), Western Union (1.55×), Tabloid (newspaper format) (1.52×), and Non-alcoholic beverage (1.68×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.