Research Audience in Mexico
Research has an estimated audience of 7,478,317 people in Mexico. 49.9% are female, 50.1% are male, average age 34.3. Top brand affinities: MSN, Catholic Church, Banana, Travel agency, Sarcasm.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.47× the country average). Demographically, the Research audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.3 |
| Estimated audience size | 7,478,317 |
Audience persona
The typical Research fan in Mexico is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.47× | News |
| Catholic Church | 2.99× | Politics & Society |
| Banana | 3.09× | Food & Beverages |
| Travel agency | 3.04× | Travel & Leisure |
| Sarcasm | 2.91× | Politics & Society |
| Game consoles | 2.25× | Technology & Electronics |
| El País | 3.07× | News |
| Broadcasting of sports events | 3.98× | Movies & TV |
| Pedro Pascal | 2.68× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| Dentistry | 2.63× | Business & Career |
| Freeware | 2.58× | Technology & Electronics |
| Sexology | 2.91× | Kids & Family |
| High school | 3.12× | Business & Career |
| Immigration | 4.29× | Politics & Society |
| Breastfeeding | 2.88× | Kids & Family |
| Multi-level marketing | 3.43× | Business & Career |
| Orange (fruit) | 3.83× | Food & Beverages |
| Papaya | 3× | Food & Beverages |
| Pilsner | 3.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.59 |
| Travelling | THRILL | 1.4 |
| Risk Appetite | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.21 |
| Need for Security | CONSERVATISM | 1.16 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.