A data profile of the people who buy, follow and care about Research in Spain — modelled from more than twelve digital signal sources. Research has an estimated audience of 8,254,436 people in Spain.
Research has an estimated audience of 8,254,436 people in Spain. 58.9% are female, 41.1% are male, average age 45.6. Top brand affinities: Iberia (airline), WhatsApp, Satire, Volunteering, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (2.37× the country average).
Demographically, the Research audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Research fan in Spain is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Research profile in Spain.
58.9% are female, 41.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.6 |
| Estimated audience size | 8,254,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Research audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 6.17× | ||
| 02 | New Testament | Politics & Society | 5.60× | ||
| 03 | Museo del Prado | Arts & Culture | 4.84× | ||
| 04 | Volunteering | Politics & Society | 3.27× | ||
| 05 | Betfair | Games | 3.08× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.06× | ||
| 07 | Refrigerator | Home & Garden | 3.04× | ||
| 08 | Internet & Social Media | 2.48× | |||
| 09 | Master of Business Administration | Business & Career | 2.42× | ||
| 10 | Iberia (airline) | Travel & Leisure | 2.37× | ||
| 11 | Dentistry | Business & Career | 2.36× | ||
| 12 | Distilled beverage | Food & Beverages | 2.15× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.07× | ||
| 14 | Charity and causes | Business & Career | 1.95× | ||
| 15 | Mango | Shopping | 1.94× | ||
| 16 | Travel website | Travel & Leisure | 1.93× | ||
| 17 | Aldi | Shopping | 1.79× | ||
| 18 | Local food | Food & Beverages | 1.78× | ||
| 19 | IBEX 35 | Business & Career | 1.61× | ||
| 20 | Caixabank | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Career Orientation | POWER | 1.53× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Indulgence | JOY | 0.89× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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