Research Audience in Spain
Research has an estimated audience of 8,254,436 people in Spain. 58.9% are female, 41.1% are male, average age 45.6. Top brand affinities: Singer-songwriter, Sports nutrition, Dentistry, TripAdvisor, Aldi.
Top brand affinities include Singer-songwriter, Sports nutrition, Dentistry, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Research audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.6 |
| Estimated audience size | 8,254,436 |
Audience persona
The typical Research fan in Spain is more female, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Dentistry | 5.32× | Business & Career |
| TripAdvisor | 3.68× | Travel & Leisure |
| Aldi | 2.89× | Shopping |
| MSN | 2.8× | News |
| Julio Iglesias | 2.53× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.26× | Technology & Electronics |
| Local food | 2.76× | Food & Beverages |
| CAC 40 | 2.61× | Business & Career |
| Oncology | 5.64× | Health |
| Stradivarius | 2.2× | Shopping |
| 1.69× | Internet & Social Media | |
| Science | 1.59× | Business & Career |
| Conforama | 2.72× | Home & Garden |
| Orange | 2.56× | Technology & Electronics |
| Public administration | 4.45× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Risk management | 4.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.35 |
| Mindfulness | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.29 |
| Career Orientation | POWER | 1.22 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.