A data profile of the people who buy, follow and care about Research in France — modelled from more than twelve digital signal sources. Research has an estimated audience of 7,725,551 people in France.
Research has an estimated audience of 7,725,551 people in France. 56.8% are female, 43.2% are male, average age 42.2. Top brand affinities: Love & Sex, Kitchen garden, Dentistry, Christmas Gift, Broadcasting of sports events.
Top brand affinities include Love & Sex, Kitchen garden, Dentistry, with strongest over-indexing on Love & Sex (252.8× the country average).
Demographically, the Research audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Research fan in France is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Research profile in France.
56.8% are female, 43.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.2 |
| Estimated audience size | 7,725,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Research audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 252.80× | ||
| 02 | Selfridges | Shopping | 156.10× | ||
| 03 | Christmas Gift | Kids & Family | 23.63× | ||
| 04 | Kitchen garden | Home & Garden | 20.79× | ||
| 05 | Dentistry | Business & Career | 19.22× | ||
| 06 | Christmas tree | Kids & Family | 18.34× | ||
| 07 | Broadcasting of sports events | Movies & TV | 17.99× | ||
| 08 | Zoom lens | Technology & Electronics | 17.56× | ||
| 09 | Hormone | Health | 14.61× | ||
| 10 | Breast Cancer awareness | Health | 13.47× | ||
| 11 | Girl power | Politics & Society | 12.58× | ||
| 12 | New Testament | Politics & Society | 11.16× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 10.10× | ||
| 14 | Cardiology | Health | 9.24× | ||
| 15 | Burnout (psychology) | Health | 8.32× | ||
| 16 | Improvisation | Music & Radio | 7.82× | ||
| 17 | Psoriasis Awareness | Health | 7.44× | ||
| 18 | Sustainable products | Politics & Society | 6.33× | ||
| 19 | Volunteering | Politics & Society | 2.46× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.55× | |
| Career Orientation | POWER | 1.69× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.82× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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