Research Audience in France
Research has an estimated audience of 7,725,551 people in France. 56.8% are female, 43.2% are male, average age 42.2. Top brand affinities: Love & Sex, Kitchen garden, Dentistry, Christmas Gift, Broadcasting of sports events.
Top brand affinities include Love & Sex, Kitchen garden, Dentistry, with strongest over-indexing on Love & Sex (252.8× the country average). Demographically, the Research audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.2 |
| Estimated audience size | 7,725,551 |
Audience persona
The typical Research fan in France is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
Top brand affinities of Research fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 252.8× | Kids & Family |
| Kitchen garden | 20.79× | Home & Garden |
| Dentistry | 19.22× | Business & Career |
| Christmas Gift | 23.63× | Kids & Family |
| Broadcasting of sports events | 17.99× | Movies & TV |
| Zoom lens | 17.56× | Technology & Electronics |
| Hormone | 14.61× | Health |
| Christmas tree | 18.34× | Kids & Family |
| Improvisation | 7.82× | Music & Radio |
| Breast Cancer awareness | 13.47× | Health |
| Girl power | 12.58× | Politics & Society |
| New Testament | 11.16× | Politics & Society |
| Single-lens reflex camera | 10.1× | Technology & Electronics |
| Cardiology | 9.24× | Health |
| Selfridges | 156.1× | Shopping |
| Sustainable products | 6.33× | Politics & Society |
| Burnout (psychology) | 8.32× | Health |
| Psoriasis Awareness | 7.44× | Health |
| Volunteering | 2.46× | Politics & Society |
| 1.55× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.55 |
| Career Orientation | POWER | 1.69 |
| Spirituality | BALANCE | 1.39 |
| Individualism | JOY | 1.38 |
| Travelling | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.