Research Audience in France
Research has an estimated audience of 7,725,551 people in France. 56.8% are female, 43.2% are male, average age 42.2. Top brand affinities: Google News, Orange, Real property, Crédit Mutuel, TikTok.
Top brand affinities include Google News, Orange, Real property, with strongest over-indexing on Google News (2.6× the country average). Demographically, the Research audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.2 |
| Estimated audience size | 7,725,551 |
Audience persona
The typical Research fan in France is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Google News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.6× | News |
| Orange | 2.3× | Technology & Electronics |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.46× | Business & Career |
| TikTok | 1.73× | Internet & Social Media |
| Happiness | 2.12× | Health |
| Permanent residency | 4.24× | Business & Career |
| Fnac | 2.18× | Shopping |
| Voici | 2.56× | News |
| Anthropology | 2.71× | Business & Career |
| Kitchen garden | 4.64× | Home & Garden |
| Tinder | 4.52× | Internet & Social Media |
| Lodging | 2.72× | Travel & Leisure |
| Free Mobile | 2.16× | Technology & Electronics |
| France Info | 2.04× | Movies & TV |
| Canada | 1.65× | Travel & Leisure |
| Conforama | 1.76× | Home & Garden |
| Volunteering | 2.83× | Politics & Society |
| Hairstyle | 1.93× | Beauty & Wellness |
| Recreation | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.85 |
| Extroversion | THRILL | 1.45 |
| Tradition | CONSERVATISM | 1.35 |
| Individualism | JOY | 1.3 |
| Travelling | THRILL | 1.25 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.