Research Audience in United Kingdom
Research has an estimated audience of 13,948,559 people in United Kingdom. 59.7% are female, 40.3% are male, average age 44.8. Top regions: England, South East, East of England. Top brand affinities: Weddings, Hobby, Expensive Taste, WhatsApp, TUI.
The average Research fan in United Kingdom is 44.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Weddings, Hobby, Expensive Taste, with strongest over-indexing on Weddings (1.83× the country average). Demographically, the Research audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Research fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.8 |
| Estimated audience size | 13,948,559 |
Audience persona
The typical Research fan in United Kingdom is more female, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,461,420 | 0.92× |
| South East | 2,078,519 | 1.11× |
| East of England | 1,492,706 | 1.17× |
| Yorkshire and the Humber | 1,469,302 | 1.31× |
| Scotland | 1,120,583 | 0.89× |
| Wales | 974,682 | 1.22× |
| South West | 943,025 | 0.82× |
| West Midlands | 839,120 | 1.4× |
| East Midlands | 713,480 | 0.73× |
| North West | 588,601 | 0.39× |
| North East | 575,474 | 1.06× |
| Northern Ireland | 414,089 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.83× | Kids & Family |
| Hobby | 1.79× | Home & Garden |
| Expensive Taste | 2.65× | Business & Career |
| 1.85× | Internet & Social Media | |
| TUI | 1.82× | Travel & Leisure |
| Distilled beverage | 1.7× | Food & Beverages |
| Home business | 3.68× | Business & Career |
| TripAdvisor | 1.8× | Travel & Leisure |
| Vegetable | 1.68× | Food & Beverages |
| Purchase discount | 3.17× | Shopping |
| DeviantArt | 3.14× | Internet & Social Media |
| Luxury yacht | 2.5× | Travel & Leisure |
| Mango | 3.2× | Shopping |
| Refrigerator | 1.83× | Home & Garden |
| Volunteering | 1.62× | Politics & Society |
| Real property | 2.23× | Home & Garden |
| Bored Panda | 2.91× | Internet & Social Media |
| Betfair | 1.78× | Games |
| Ticketmaster | 1.53× | Travel & Leisure |
| Dentistry | 1.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Indulgence | JOY | 1.2 |
| Travelling | THRILL | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
See Research audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Research have in United Kingdom?
Research has an estimated audience of 13,948,559 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Research fans?
59.7% of Research fans are female, 40.3% are male, with an average age of 44.8 years.
Which brands do Research fans like most?
Research fans show strongest brand affinity for Weddings (1.83×), Hobby (1.79×), and Expensive Taste (2.65×) over the country average.
Where do Research fans live in United Kingdom?
Research fans in United Kingdom are most concentrated in England (reach 10,461,420), South East (reach 2,078,519), and East of England (reach 1,492,706). These three regions account for the largest share of the active audience.
What other brands do Research fans also like?
Beyond Research itself, the audience over-indexes on Hobby (1.79×), Expensive Taste (2.65×), WhatsApp (1.85×), and TUI (1.82×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.