A data profile of the people who buy, follow and care about Germany in United Kingdom — modelled from more than twelve digital signal sources. Germany has an estimated audience of 4,216,728 people in United Kingdom.
The average Germany fan in United Kingdom is 43.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include YouTube Music, Homs, Flipping Out, with strongest over-indexing on YouTube Music (4.11× the country average).
Demographically, the Germany audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Germany fan in United Kingdom is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Germany profile in United Kingdom.
50.8% are female, 49.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 43.1 |
| Estimated audience size | 4,216,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Germany audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
Where the Germany audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 2.76× | |
| 02 | West Midlands | ~300K | 1.44× | |
| 03 | Yorkshire and the Humber | ~500K | 1.39× | |
| 04 | North East | ~200K | 1.20× | |
| 05 | South East | ~600K | 1.04× | |
| 06 | East of England | ~300K | 0.84× | |
| 07 | South West | ~300K | 0.82× | |
| 08 | East Midlands | ~200K | 0.80× | |
| 09 | Northern Ireland | ~60K | 0.49× | |
| 10 | North West | ~200K | 0.48× | |
| 11 | Wales | ~100K | 0.48× | |
| 12 | Scotland | ~200K | 0.43× |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homs | Travel & Leisure | 13.73× | ||
| 02 | Aleppo | Travel & Leisure | 11.30× | ||
| 03 | Damascus | Travel & Leisure | 6.52× | ||
| 04 | Stay-at-home parent | Kids & Family | 5.90× | ||
| 05 | Flipping Out | Movies & TV | 5.18× | ||
| 06 | Strasbourg | Travel & Leisure | 5.00× | ||
| 07 | Berlin | Travel & Leisure | 4.34× | ||
| 08 | YouTube Music | Internet & Social Media | 4.11× | ||
| 09 | German language | Politics & Society | 3.69× | ||
| 10 | South Tyrol | Travel & Leisure | 3.31× | ||
| 11 | Germanic languages | Politics & Society | 2.99× | ||
| 12 | Lithuania | Travel & Leisure | 2.95× | ||
| 13 | Austria | Travel & Leisure | 2.70× | ||
| 14 | Duolingo | Business & Career | 2.53× | ||
| 15 | Russian language | Politics & Society | 2.53× | ||
| 16 | stay at home mom | Kids & Family | 2.40× | ||
| 17 | Russia | Travel & Leisure | 2.21× | ||
| 18 | Western Europe | Travel & Leisure | 2.02× | ||
| 19 | Switzerland | Travel & Leisure | 1.71× | ||
| 20 | Milan | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Tradition | CONSERVATISM | 1.11× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.94× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Extroversion | THRILL | 0.97× |
Germany has an estimated audience of 4,216,728 people in United Kingdom, concentrated in England and South East.
50.8% of Germany fans are female, 49.2% are male, with an average age of 43.1 years.
Germany fans show strongest brand affinity for YouTube Music (4.11×), Homs (13.73×), and Flipping Out (5.18×) over the country average.
Germany fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Germany itself, the audience over-indexes on Homs (13.73×), Flipping Out (5.18×), Stay-at-home parent (5.9×), and Aleppo (11.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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