A data profile of the people who buy, follow and care about Astronomy in Italy — modelled from more than twelve digital signal sources. Astronomy has an estimated audience of 6,191,845 people in Italy.
Astronomy has an estimated audience of 6,191,845 people in Italy. 54.2% are female, 45.8% are male, average age 40.4. Top brand affinities: Wikipedia, Satire, Volunteering, Singer-songwriter, Genetics.
Top brand affinities include Wikipedia, Satire, Volunteering, with strongest over-indexing on Wikipedia (4.18× the country average).
Demographically, the Astronomy audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Astronomy fan in Italy is balanced, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Astronomy profile in Italy.
54.2% are female, 45.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.4 |
| Estimated audience size | 6,191,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Astronomy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 6.9% |
| Italy | 6.6% |
The strongest cross-interests of the Astronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.18× | ||
| 02 | New Testament | Politics & Society | 3.96× | ||
| 03 | Satire | Literature | 3.37× | ||
| 04 | Improvisation | Music & Radio | 3.31× | ||
| 05 | Rose | Home & Garden | 2.36× | ||
| 06 | General practitioner | Health | 2.34× | ||
| 07 | Doctor of Medicine | Business & Career | 2.29× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.10× | ||
| 09 | Volunteering | Politics & Society | 2.07× | ||
| 10 | Mediaset | Technology & Electronics | 2.05× | ||
| 11 | Genetics | Kids & Family | 2.01× | ||
| 12 | Political science | Business & Career | 1.73× | ||
| 13 | Champagne | Food & Beverages | 1.72× | ||
| 14 | Milk | Food & Beverages | 1.70× | ||
| 15 | Singer-songwriter | Music & Radio | 1.67× | ||
| 16 | Musical theatre | Movies & TV | 1.65× | ||
| 17 | Bookselling | Literature | 1.65× | ||
| 18 | Progressive rock | Music & Radio | 1.60× | ||
| 19 | Piano | Music & Radio | 1.60× | ||
| 20 | Nonprofit organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.36× | |
| Tradition | CONSERVATISM | 1.31× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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