Rascasse Audience Intelligence

Crystal Audience in Germany

A data profile of the people who buy, follow and care about Crystal in Germany — modelled from more than twelve digital signal sources. Crystal has an estimated audience of 3,835,715 people in Germany.

#962among Topic in Germany#75in Fashion & Accessoires

The average Crystal fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arts and music, Food and drink, Food, with strongest over-indexing on Arts and music (1.66× the country average).

Demographically, the Crystal audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crystal fan in Germany is more female, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Arts and music.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crystal profile in Germany.

Audience size
3.8M
in Germany
Gender
69.4%♀
30.6% male
Age
39.2
average years
Country rank
#1556
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crystal fans

69.4% are female, 30.6% are male, average age 39.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Crystal audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age39.2
Estimated audience size3,835,715
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Crystal audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Crystal audience comes from Germany.

Worldwide audience distribution share by country for Crystal
CountryShare
United States24.0%
Brazil5.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crystal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crystal fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.51×
02Thüringen~100K1.26×
03Sachsen-Anhalt~100K1.16×
04Saarland~50K1.16×
05Hessen~300K1.15×
06Berlin~200K1.11×
07Bayern~700K1.08×
08Nordrhein-Westfalen~800K1.00×
09Bremen~30K0.95×
10Hamburg~80K0.88×
11Brandenburg~100K0.87×
12Rheinland-Pfalz~200K0.86×
13Baden-Württemberg~400K0.83×
14Niedersachsen~300K0.81×
15Mecklenburg-Vorpommern~60K0.81×
16Schleswig-Holstein~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Crystal, Germany
0.76×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crystal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crystal audience
#·InterestCategoryAffinity×
01Home DesignHome & Garden2.30×
02PrimarkShopping2.21×
03ParentKids & Family2.14×
04Popular musicMusic & Radio2.04×
05H&MShopping1.80×
06Lieferando.deFood & Beverages1.80×
07VeganismFood & Beverages1.74×
08IKEAHome & Garden1.70×
09Harry PotterMovies & TV1.69×
10CultureLiterature1.67×
11Arts and musicArts & Culture1.66×
12FoodFood & Beverages1.66×
13ReadingLiterature1.63×
14PetsPets & Animals1.59×
15LeisureTravel & Leisure1.59×
16Food and drinkFood & Beverages1.58×
17EntertainmentMovies & TV1.56×
18Live eventsMusic & Radio1.56×
19MoviesMovies & TV1.53×
20SportsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crystal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crystal audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.76×
Design AffinityPREMIUM1.67×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crystal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Community OrientationOPEN1.08×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crystal have in Germany?

Crystal has an estimated audience of 3,835,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crystal fans?

69.4% of Crystal fans are female, 30.6% are male, with an average age of 39.2 years.

03

Which brands do Crystal fans like most?

Crystal fans show strongest brand affinity for Arts and music (1.66×), Food and drink (1.58×), and Food (1.66×) over the country average.

04

Where do Crystal fans live in Germany?

Crystal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Crystal fans also like?

Beyond Crystal itself, the audience over-indexes on Food and drink (1.58×), Food (1.66×), Entertainment (1.56×), and Reading (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Crystal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crystal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →