Crystal Audience in Germany
Crystal has an estimated audience of 3,835,715 people in Germany. 69.4% are female, 30.6% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arts and music, Food and drink, Food, Entertainment, Reading.
The average Crystal fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arts and music, Food and drink, Food, with strongest over-indexing on Arts and music (1.66× the country average). Demographically, the Crystal audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Crystal fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 39.2 |
| Estimated audience size | 3,835,715 |
Audience persona
The typical Crystal fan in Germany is more female, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Arts and music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 796,804 | 0.95× |
| Bayern | 684,104 | 1.11× |
| Baden-Württemberg | 423,338 | 0.81× |
| Hessen | 347,541 | 1.19× |
| Sachsen | 309,732 | 1.65× |
| Niedersachsen | 297,756 | 0.8× |
| Berlin | 197,536 | 1.15× |
| Rheinland-Pfalz | 161,454 | 0.84× |
| Thüringen | 132,453 | 1.36× |
| Sachsen-Anhalt | 119,642 | 1.2× |
| Brandenburg | 102,218 | 0.86× |
| Schleswig-Holstein | 101,130 | 0.73× |
| Hamburg | 77,412 | 0.89× |
| Mecklenburg-Vorpommern | 54,907 | 0.75× |
| Saarland | 38,224 | 0.81× |
| Bremen | 29,484 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arts and music | 1.66× | Arts & Culture |
| Food and drink | 1.58× | Food & Beverages |
| Food | 1.66× | Food & Beverages |
| Entertainment | 1.56× | Movies & TV |
| Reading | 1.63× | Literature |
| Harry Potter | 1.69× | Movies & TV |
| Sports | 1.52× | Sports |
| Movies | 1.53× | Movies & TV |
| Live events | 1.56× | Music & Radio |
| Pets | 1.59× | Pets & Animals |
| Culture | 1.67× | Literature |
| Wetter.com | 1.97× | Home & Garden |
| IKEA | 1.7× | Home & Garden |
| H&M | 1.8× | Shopping |
| Popular music | 2.04× | Music & Radio |
| Veganism | 1.74× | Food & Beverages |
| Primark | 2.21× | Shopping |
| Leisure | 1.59× | Travel & Leisure |
| Lieferando.de | 1.8× | Food & Beverages |
| Parent | 2.14× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.13 |
| Sports Activity | POWER | 1.46 |
| Design Affinity | PREMIUM | 1.43 |
| Convenience Orientation | PREMIUM | 1.41 |
| Creativity | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.6% |
| United Kingdom | 4.9% |
See Crystal audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crystal have in Germany?
Crystal has an estimated audience of 3,835,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crystal fans?
69.4% of Crystal fans are female, 30.6% are male, with an average age of 39.2 years.
Which brands do Crystal fans like most?
Crystal fans show strongest brand affinity for Arts and music (1.66×), Food and drink (1.58×), and Food (1.66×) over the country average.
Where do Crystal fans live in Germany?
Crystal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 796,804), Bayern (reach 684,104), and Baden-Württemberg (reach 423,338). These three regions account for the largest share of the active audience.
What other brands do Crystal fans also like?
Beyond Crystal itself, the audience over-indexes on Food and drink (1.58×), Food (1.66×), Entertainment (1.56×), and Reading (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crystal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.