Nostalgia Audience in Germany
Nostalgia has an estimated audience of 2,878,849 people in Germany. 59.0% are female, 41.0% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Taken (TV miniseries), Godzilla, Google Earth, Beauty.
The average Nostalgia fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Taken (TV miniseries), Godzilla, with strongest over-indexing on Natural World (3.17× the country average). Demographically, the Nostalgia audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Video game
Demographics of Nostalgia fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 38.2 |
| Estimated audience size | 2,878,849 |
Audience persona
The typical Nostalgia fan in Germany is more female, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 686,908 | 1.09× |
| Bayern | 559,563 | 1.21× |
| Baden-Württemberg | 348,425 | 0.89× |
| Hessen | 282,360 | 1.29× |
| Rheinland-Pfalz | 240,331 | 1.67× |
| Niedersachsen | 224,312 | 0.8× |
| Berlin | 168,185 | 1.31× |
| Sachsen | 130,416 | 0.92× |
| Hamburg | 89,736 | 1.38× |
| Schleswig-Holstein | 87,712 | 0.85× |
| Brandenburg | 67,711 | 0.76× |
| Thüringen | 49,880 | 0.68× |
| Sachsen-Anhalt | 49,225 | 0.66× |
| Mecklenburg-Vorpommern | 37,452 | 0.68× |
| Bremen | 28,157 | 1.14× |
| Saarland | 23,910 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.17× | Fashion & Accessoires |
| Taken (TV miniseries) | 26.18× | Movies & TV |
| Godzilla | 4.31× | Movies & TV |
| Google Earth | 6.57× | Internet & Social Media |
| Beauty | 1.75× | Beauty & Wellness |
| Online shopping | 1.68× | Shopping |
| Design | 1.64× | Home & Garden |
| Gala | 1.9× | News |
| Wikipedia | 1.94× | Internet & Social Media |
| Spiegel Online | 1.67× | News |
| Current events | 1.52× | Arts & Culture |
| Emily Blunt | 5.26× | Movies & TV |
| Turkish folk music | 9.89× | Music & Radio |
| Fairy tale | 2.44× | Literature |
| Knocked Up | 9.19× | Movies & TV |
| Barbie | 1.82× | Movies & TV |
| Wetter.com | 1.63× | Home & Garden |
| WeTransfer | 2.85× | Internet & Social Media |
| Beşiktaş J.K. | 3.29× | Sports |
| Rugrats | 25.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.65 |
| Spirituality | BALANCE | 1.28 |
| Sports Activity | POWER | 1.17 |
| Extroversion | THRILL | 1.13 |
| Convenience Orientation | PREMIUM | 1.13 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 6.7% |
| Japan | 4.5% |
See Nostalgia audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Nostalgia have in Germany?
Nostalgia has an estimated audience of 2,878,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nostalgia fans?
59.0% of Nostalgia fans are female, 41.0% are male, with an average age of 38.2 years.
Which brands do Nostalgia fans like most?
Nostalgia fans show strongest brand affinity for Natural World (3.17×), Taken (TV miniseries) (26.18×), and Godzilla (4.31×) over the country average.
Where do Nostalgia fans live in Germany?
Nostalgia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 686,908), Bayern (reach 559,563), and Baden-Württemberg (reach 348,425). These three regions account for the largest share of the active audience.
What other brands do Nostalgia fans also like?
Beyond Nostalgia itself, the audience over-indexes on Taken (TV miniseries) (26.18×), Godzilla (4.31×), Google Earth (6.57×), and Beauty (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.