Rascasse Audience Intelligence

Nostalgia Audience in Germany

A data profile of the people who buy, follow and care about Nostalgia in Germany — modelled from more than twelve digital signal sources. Nostalgia has an estimated audience of 2,878,849 people in Germany.

#1353among Topic in Germany#189in Home & Garden

The average Nostalgia fan in Germany is 38.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Taken (TV miniseries), Godzilla, Beauty, with strongest over-indexing on Taken (TV miniseries) (26.18× the country average).

Demographically, the Nostalgia audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nostalgia fan in Germany is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Taken (TV miniseries).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nostalgia profile in Germany.

Audience size
2.9M
in Germany
Gender
59.0%♀
41.0% male
Age
38.2
average years
Country rank
#2235
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nostalgia fans

59.0% are female, 41.0% are male, average age 38.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Nostalgia audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age38.2
Estimated audience size2,878,849
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Nostalgia audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Nostalgia audience comes from Germany.

Worldwide audience distribution share by country for Nostalgia
CountryShare
United States36.3%
United Kingdom6.7%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nostalgia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nostalgia fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~300K2.14×
02Bayern~700K1.42×
03Berlin~100K1.14×
04Hamburg~70K1.13×
05Nordrhein-Westfalen~700K1.03×
06Hessen~200K1.02×
07Bremen~20K0.96×
08Sachsen~100K0.91×
09Saarland~30K0.89×
10Schleswig-Holstein~90K0.88×
11Baden-Württemberg~300K0.87×
12Brandenburg~80K0.85×
13Thüringen~60K0.84×
14Niedersachsen~200K0.82×
15Mecklenburg-Vorpommern~40K0.81×
16Sachsen-Anhalt~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Nostalgia, Germany
0.80×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nostalgia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nostalgia audience
#·InterestCategoryAffinity×
01Taken (TV miniseries)Movies & TV26.18×
02RugratsMovies & TV25.19×
03Turkish folk musicMusic & Radio9.89×
04Knocked UpMovies & TV9.19×
05Google EarthInternet & Social Media6.57×
06Emily BluntMovies & TV5.26×
07GodzillaMovies & TV4.31×
08WeTransferInternet & Social Media2.85×
09Bruce WillisMovies & TV2.61×
10Fairy taleLiterature2.44×
11HugendubelShopping2.19×
12WikipediaInternet & Social Media1.94×
13BeautyBeauty & Wellness1.75×
14ZDFMovies & TV1.70×
15Online shoppingShopping1.68×
16VodafoneTechnology & Electronics1.67×
17DesignHome & Garden1.64×
18HornbachShopping1.64×
19Current eventsArts & Culture1.52×
20Müller (company)Food & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nostalgia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nostalgia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
SpiritualityBALANCE1.57×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nostalgia audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nostalgia have in Germany?

Nostalgia has an estimated audience of 2,878,849 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Nostalgia fans?

59.0% of Nostalgia fans are female, 41.0% are male, with an average age of 38.2 years.

03

Which brands do Nostalgia fans like most?

Nostalgia fans show strongest brand affinity for Taken (TV miniseries) (26.18×), Godzilla (4.31×), and Beauty (1.75×) over the country average.

04

Where do Nostalgia fans live in Germany?

Nostalgia fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nostalgia fans also like?

Beyond Nostalgia itself, the audience over-indexes on Godzilla (4.31×), Beauty (1.75×), Google Earth (6.57×), and Online shopping (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Nostalgia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nostalgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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