Rascasse Audience Intelligence

Character (arts) Audience in Brazil

A data profile of the people who buy, follow and care about Character (arts) in Brazil — modelled from more than twelve digital signal sources. Character (arts) has an estimated audience of 4,588,055 people in Brazil.

#993among Topic in Brazil#13in Arts & Culture

Character (arts) has an estimated audience of 4,588,055 people in Brazil. Top brand affinities: Superman, Harry Potter, Batman, Hamlet, Pizza.

Top brand affinities include Superman, Harry Potter, Batman, with strongest over-indexing on Superman (2.48× the country average).

The typical Character (arts) fan in Brazil shows strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Character (arts) profile in Brazil.

Audience size
4.6M
in Brazil
Country rank
#1473
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Character (arts) fans

Fig. 02

Gender split

Demographic split for Character (arts) audience in Brazil
MetricValue
Estimated audience size4,588,055
Fig. 04

Worldwide distribution

5.0%

of the worldwide Character (arts) audience comes from Brazil.

Worldwide audience distribution share by country for Character (arts)
CountryShare
United States31.2%
Japan8.0%
Mexico6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Character (arts) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Character (arts) audience
#·InterestCategoryAffinity×
01HamletLiterature7.95×
02Henry CavillMovies & TV3.44×
03Nintendo SwitchGames3.44×
04Millie Bobby BrownMovies & TV2.90×
05Keanu ReevesMovies & TV2.76×
06SupermanMovies & TV2.48×
07Online pokerGames2.36×
08BatmanMovies & TV2.02×
09DrawingHome & Garden1.99×
10PizzaFood & Beverages1.92×
11The Big Bang TheoryMovies & TV1.91×
12RedditInternet & Social Media1.91×
13Spanish languagePolitics & Society1.87×
14BTSMusic & Radio1.83×
15Associação Chapecoense de FutebolSports1.66×
16MSNNews1.61×
17Harry PotterMovies & TV1.56×
18Online gamesGames1.55×
19Serie ASports1.54×
20Michael JacksonMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Character (arts) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Character (arts) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.54×
TraditionCONSERVATISM1.36×
Family OrientationCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Character (arts) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.25×
Need for SecurityCONSERVATISM0.54×
Luxury OrientationPREMIUM0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Brazil

See Character (arts) audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Character (arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →