Character (arts) Audience in Mexico

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Character (arts) has an estimated audience of 5,509,166 people in Mexico. Top regions: Distrito Federal, State of Mexico, Nuevo Leon. Top brand affinities: Mobile payment, Catholic Church, Puma, Pedro Pascal, Banana.

Character (arts) fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Mobile payment. The audience is concentrated in Distrito Federal, State of Mexico, Nuevo Leon. Top brand affinities include Mobile payment, Catholic Church, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Character (arts) fans

Demographic split for Character (arts) audience in Mexico
MetricValue
Estimated audience size5,509,166

Audience persona

The typical Character (arts) fan in Mexico shows strong Design Affinity tendencies and a notable affinity for Mobile payment.

Top regions in Mexico

Top regions ranked by reach for Character (arts) in Mexico
RegionReachAffinity
Distrito Federal589,1260.81×
State of Mexico512,8970.68×
Nuevo Leon435,3161.32×
Tamaulipas433,9122.35×
Baja California416,7421.82×
Jalisco363,0760.89×
Veracruz (state)358,0151.1×
Chihuahua255,0471.34×
Puebla217,2600.74×
Coahuila de Zaragoza194,9431.18×
Guanajuato173,3720.67×
Michoacan de Ocampo157,1830.82×
Guerrero125,5160.9×
Chiapas116,7920.71×
Yucatan114,8721×
Hidalgo107,3550.8×
Durango94,9171.24×
Morelos92,3810.97×
Zacatecas69,7281×
Aguascalientes59,3360.85×
Baja California Sur45,0721.02×
Nayarit40,4270.76×
Campeche38,1740.91×
Tlaxcala28,7470.45×
Colima23,0400.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Character (arts) audience
BrandAffinityCategory
Mobile payment5.93×Business & Career
Catholic Church2.86×Politics & Society
Puma2.76×Fashion & Accessoires
Pedro Pascal3.31×Movies & TV
Banana3.02×Food & Beverages
Sarcasm3.08×Politics & Society
Anti-aging cream3.68×Beauty & Wellness
Game consoles2.22×Technology & Electronics
MSN2.41×News
Travel agency2.74×Travel & Leisure
Broadcasting of sports events3.82×Movies & TV
El País2.86×News
Local news4.84×News
Stone Island20×Fashion & Accessoires
Wattpad2.95×Internet & Social Media
Fast food1.55×Food & Beverages
Art jewelry2.96×Fashion & Accessoires
Single malt whisky7.12×Food & Beverages
Skin care2.07×Beauty & Wellness
Freeware2.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Character (arts) audience
TraitClusterScore
Design AffinityPREMIUM2.73
Luxury OrientationPREMIUM2.34
Family OrientationCONSERVATISM2.17
Quality AwarenessPREMIUM2.1
Price SensitivityPREMIUM1.97
Career OrientationPOWER1.76

Worldwide distribution

Worldwide audience distribution share by country for Character (arts)
CountryShare
United States31.3%
Japan8.0%
Mexico6.0%

See Character (arts) audiences in other countries

More Arts & Culture audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Character (arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.