Rascasse Audience Intelligence

Character (arts) Audience in Mexico

A data profile of the people who buy, follow and care about Character (arts) in Mexico — modelled from more than twelve digital signal sources. Character (arts) has an estimated audience of 5,509,166 people in Mexico.

#303among Topic in Mexico#7in Arts & Culture

Character (arts) fans in Mexico are concentrated in Distrito Federal, with strong brand affinity for Shopping and fashion.

The audience is concentrated in Distrito Federal, State of Mexico, Nuevo Leon.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (229.11× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.

The typical Character (arts) fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Character (arts) profile in Mexico.

Audience size
5.5M
in Mexico
Country rank
#439
Topic in Mexico
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Character (arts) fans

Fig. 02

Gender split

Demographic split for Character (arts) audience in Mexico
MetricValue
Estimated audience size5,509,166
Fig. 04

Worldwide distribution

6.0%

of the worldwide Character (arts) audience comes from Mexico.

Worldwide audience distribution share by country for Character (arts)
CountryShare
United States31.2%
Japan8.0%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Character (arts) audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Character (arts) fans by region: top regions in Mexico
#RegionReachAffinity×
01Tamaulipas~400K2.25×
02Baja California~400K1.78×
03Chihuahua~200K1.31×
04Nuevo Leon~400K1.30×
05Durango~90K1.19×
06Coahuila de Zaragoza~200K1.16×
07Veracruz (state)~400K1.10×
08Baja California Sur~40K1.02×
09Yucatan~100K1.00×
10Zacatecas~70K1.00×
11Morelos~90K0.97×
12Campeche~40K0.94×
13Guerrero~100K0.92×
14Jalisco~400K0.90×
15Aguascalientes~60K0.89×
16Michoacan de Ocampo~200K0.85×
17Hidalgo~100K0.84×
18Nayarit~40K0.84×
19Distrito Federal~600K0.82×
20Colima~30K0.81×
21Puebla~200K0.77×
22Chiapas~100K0.77×
23Guanajuato~200K0.71×
24Tlaxcala~40K0.70×
25State of Mexico~500K0.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Character (arts) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Character (arts) audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media449.02×
02Costa RicaTravel & Leisure382.73×
03Shopping and fashionShopping229.11×
04Game consolesTechnology & Electronics165.19×
05Catholic ChurchPolitics & Society118.98×
06Exfoliation (cosmetology)Beauty & Wellness109.96×
07Valentine's DayKids & Family92.79×
08Broadcasting of sports eventsMovies & TV86.53×
09SarcasmPolitics & Society84.56×
10Travel agencyTravel & Leisure72.76×
11Mobile gameGames71.25×
12BananaFood & Beverages62.93×
13El PaísNews60.96×
14Orange (fruit)Food & Beverages53.10×
15DentistryBusiness & Career49.16×
16Multi-level marketingBusiness & Career41.30×
17SexologyKids & Family37.36×
18PapayaFood & Beverages37.36×
19BreastfeedingKids & Family33.43×
20FreewareTechnology & Electronics31.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Character (arts) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Character (arts) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE24.45×
TravellingTHRILL19.13×
Urban LifestyleOPEN4.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Character (arts) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
TraditionCONSERVATISM0.84×
CreativityOPEN0.92×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Character (arts) audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Character (arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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